{"title":"Lattafa","description":"\u003cp\u003eFounded in 1980 by Sheikh Shahid Ahmad together with Shoaib Iqbal and named their brand Lattafa, inspired by the Arabic words \"Latif,\" meaning \"kindness,\" and \"Lateefa,\" which can be translated as \"pleasant.\" Both co-founders had a vision of creating high-quality, luxurious fragrances for local customers in the Middle East. However, the startup soon became a renowned company exporting worldwide, and three generations of the Sheikh family have continued the tradition. Today Lattafa is Dubai’s leading perfume brand and continues other bring the luxury and elegance of the Middle East to the rest of the world.\u003c\/p\u003e\n\u003cp\u003eShop Lattafa\u003cspan class=\"Apple-converted-space\"\u003e  \u003c\/span\u003ebest-sellers:\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/freshbeautyco.com.au\/products\/cw566809-lattafa-habik-for-men-eau-de-parfum-spray?variant=44714285465800\" title=\"Lattafa Habik For Men Eau De Parfum Spray 100ml\"\u003eLattafa Habik For Men Eau De Parfum Spray 100ml\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/freshbeautyco.com.au\/products\/cw418233-lattafa-pride-shaheen-silver-eau-de-parfum-spray?variant=43957463843016\" title=\"Lattafa Pride Shaheen Silver Eau De Parfum Spray 100ml\/3.4oz\"\u003eLattafa Pride Shaheen Silver Eau De Parfum Spray 100ml\/3.4oz\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/freshbeautyco.com.au\/products\/cw408030-lattafa-musamam-eau-de-parfum-spray?variant=43353793659080\" title=\"Lattafa Musamam Eau De Parfum Spray 100ml\/3.4oz\"\u003eLattafa Musamam Eau De Parfum Spray 100ml\/3.4oz\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","products":[{"product_id":"cw404274-lattafa-fakhar-men-eau-de-parfum","title":"Lattafa Fakhar Men Eau De Parfum - 100ml","description":"Dubai’s leading premium luxury perfumery of authentic Arabic fragrances, inspired by the Arabic words, ‘Latif’ for kindness and ‘Lateefa’ for pleasant, Lattafa resonates with the luxury and elegance of the Arabian culture. It vividly captures the essence of its glorious heritage in its captivating fragrance.","brand":"Lattafa","offers":[{"title":"100ml","offer_id":42911559286984,"sku":"cw404274","price":108.55,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/3490\/6568\/products\/6291107456058_qogita_LRG.jpg?v=1696296884"},{"product_id":"cw383358-lattafa-ana-abiyedh-i-am-white-rouge-eau-de-parfum-spray-unisex","title":"Lattafa Ana Abiyedh I Am White Rouge Eau De Parfum Spray (Unisex) 60ml\/2oz","description":"","brand":"Lattafa","offers":[{"title":"60ml\/2oz","offer_id":42988555272392,"sku":"cw383358","price":86.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/3490\/6568\/products\/444176_fragrancenet_FULL.jpg?v=1699233305"},{"product_id":"cw383372-lattafa-raghba-wood-intense-eau-de-parfum-spray-unisex","title":"Lattafa Raghba Wood Intense Eau De Parfum Spray (Unisex) 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