{"title":"Matcha Yu Tea","description":null,"products":[{"product_id":"hojicha-roasted-green-tea-powder","title":"Hojicha Roasted Green Tea Powder","description":"\u003ch3\u003eTypically enjoyed as loose leaf, this is \u003cstrong\u003eHojicha in finely ground powder form\u003c\/strong\u003e — smooth, versatile, and deeply comforting. Enjoy it on its own, whisked into a latte, or used in baking and desserts.\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cem\u003e\u003cspan style=\"color: #a5244d;\"\u003e\"A rich nutty\/roasted flavour, this tea is reputed to be low caffeine, but still gives me a little pick-me-up\" (Duncan)\u003c\/span\u003e\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eThis Hojicha Powder:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eMedium roasted for a warm, nutty aroma\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eMade from roasted green tea leaves from the 2026 First Harvest\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eSourced from Yame, Kyushu, Japan\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eNaturally low in caffeine \u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eIdeal for drinking with milk or for cooking\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003eABOUT HOJICHA\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eHojicha is a \u003cstrong\u003eroasted Japanese green tea\u003c\/strong\u003e, making it distinctly different from most green teas, which are steamed.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE ROASTING PROCESS:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e\u003cspan style=\"mso-ansi-language: EN-AU;\"\u003eNaturally reduces caffeine, making it a gentle alternative to coffee\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e\u003cspan style=\"mso-ansi-language: EN-AU;\"\u003eTransforms the flavour into something rich, nutty, and toasty\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e\u003cspan style=\"mso-ansi-language: EN-AU;\"\u003eCreates a comforting \"roast\" profile often compared to freshly roasted coffee - without the jitters\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e\u003cspan style=\"mso-ansi-language: EN-AU;\"\u003eHojicha is perfect for afternoons, evenings, or anyone seeking calm, steady energy.\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e","brand":"Matcha Yu Tea","offers":[{"title":"70g Hojicha (35 serves)","offer_id":45238377906376,"sku":"FG-HOJ-70G","price":44.95,"currency_code":"AUD","in_stock":true},{"title":"30g Hojicha (15 serves)","offer_id":45238377939144,"sku":"FG-HOJ-30G","price":23.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/3490\/6568\/files\/matcha-yu-Hojicha_powder-70g-pouch-hojicha-powder.webp?v=1792711139"},{"product_id":"premium-matcha-organic-green-tea-powder-first-harvest","title":"Premium Matcha Organic Green Tea Powder - First Harvest","description":"\u003ch3\u003e\n\u003cstrong\u003eDeep Umami. Refined Finish. \u003c\/strong\u003e\u003cstrong\u003ePremium Matcha Powder made from Organic Japanese Tea Leaves.\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003ch3\u003eFirst-harvest\u003cstrong\u003e Kagoshima stone-milled\u003c\/strong\u003e matcha, cold-stored to preserve its depth, smoothness and integrity. Silky, complex and crafted for those who prefer their Matcha prepared traditionally — and enjoyed straight.\u003c\/h3\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan style=\"color: #a5244d;\"\u003e\u003cem\u003e⭐⭐⭐⭐⭐\u003c\/em\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003ch3\u003e\n\u003cstrong\u003e\u003cspan style=\"color: #a5244d;\"\u003e\u003cem\u003e\"Absolutely loved this Matcha. The flavour was great and the colour is a vibrant green!\"\u003c\/em\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan style=\"color: #a5244d;\"\u003e— Katie\u003c\/span\u003e\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003ch3\u003e\u003cstrong\u003eWHAT MAKES THIS MATCHA PREMIUM?\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eSingle cultivar Okumidori\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e2026 First Harvest tea (picked in May)\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003eDeeper \u003cstrong\u003eumami and fuller body\u003c\/strong\u003e than our \u003cstrong\u003eEveryday Matcha\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eExpect a\u003cstrong\u003e rich emerald green colour, creamy mouthfeel\u003c\/strong\u003e and \u003cstrong\u003elingering umami finish. \u003cbr\u003e\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePure\u003c\/strong\u003e Matcha powder, no sugar or additives\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFreshly stone milled\u003c\/strong\u003e then \u003cstrong\u003ecold-stored \u003c\/strong\u003efor peak integrity\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eWHO'S IT FOR?\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eThose who enjoy Matcha prepared \u003cstrong\u003etraditionally\u003c\/strong\u003e (usucha - thin tea or koicha - thick tea)\u003c\/li\u003e\n\u003cli\u003eMatcha drinkers who appreciate \u003cstrong\u003edeeper\u003c\/strong\u003e \u003cstrong\u003eumami\u003c\/strong\u003e flavour and \u003cstrong\u003ecomplexity\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003ePrefer \u003cstrong\u003eMatcha as a latte?\u003c\/strong\u003e\u003cbr\u003eWe recommend our \u003cstrong\u003e\u003ca rel=\"noopener noreferrer\" title=\"https:\/\/www.matchayutea.com\/products\/everyday-matcha-green-tea-powder\" href=\"https:\/\/www.matchayutea.com\/products\/everyday-matcha-green-tea-powder\" target=\"_blank\"\u003eEveryday Matcha\u003c\/a\u003e\u003c\/strong\u003e, crafted to shine beautifully with milk.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eORIGIN \u0026amp; PROCESS\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrigin\u003c\/strong\u003e: Kagoshima, Japan\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHarvest\u003c\/strong\u003e: First flush (May 2026)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCultivation\u003c\/strong\u003e: Single cultivar (Okumidori)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrganic \u003c\/strong\u003e: Made from Organic JAS-certified tea leaves grown and processed in Japan\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMilling\u003c\/strong\u003e: Stoned Milled (Ishi Usu) in Shizuoka, Japan\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStorage\u003c\/strong\u003e : Refrigerated upon arrival to Australia to preserve freshness\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eTASTING NOTES\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDeep umami.\u003c\/li\u003e\n\u003cli\u003eFuller body.\u003c\/li\u003e\n\u003cli\u003eRich emerald colour.\u003c\/li\u003e\n\u003cli\u003eCreamy mouthfeel.\u003c\/li\u003e\n\u003cli\u003eLingering, refined finish.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Matcha Yu Tea","offers":[{"title":"70g Matcha (35 serves)","offer_id":45238377971912,"sku":"FG-MTC-PR-70G","price":104.95,"currency_code":"AUD","in_stock":true},{"title":"30g Matcha (15 serves)","offer_id":45238378004680,"sku":"FG-MTC-PR-30G","price":49.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/3490\/6568\/files\/matcha-yu-premium-matcha-70g-pouch-front-matcha-powder-left.webp?v=1792711139"},{"product_id":"everyday-matcha-green-tea-powder-first-harvest","title":"Everyday Matcha Green Tea Powder - First Harvest","description":"\u003ch3 class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cb\u003eThis \u003cem\u003eis\u003c\/em\u003e the Matcha you’ll actually want to drink every day.\u003c\/b\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003ch3 class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cb\u003eSmooth, balanced and naturally energising — perfect for lattes, and clean enough to enjoy on its own. No sugar, no additives, no fuss.\u003c\/b\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003ch3 class=\"MsoNormal\"\u003eFreshly milled in Japan and cold-stored for peak flavour and colour. Sourced from Kagoshima. \u003c\/h3\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Apple Color Emoji'; mso-bidi-font-family: 'Apple Color Emoji';\"\u003e⭐⭐⭐⭐⭐\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"MsoNormal\"\u003e\u003cem\u003e\u003cspan style=\"color: #a5244d;\"\u003e\u003cstrong\u003e“This is the best Matcha I have ever tasted. I have an iced oat milk matcha latte nearly every day and always feel so great after drinking it.” \u003c\/strong\u003e\u003c\/span\u003e\u003cspan style=\"color: #a5244d;\"\u003e\u003cstrong\u003e— Shalee\u003c\/strong\u003e\u003c\/span\u003e\u003c\/em\u003e\u003c\/h3\u003e\n\u003ch3 class=\"MsoNormal\"\u003e\u003cstrong\u003eWhy you’ll love it:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli class=\"MsoNormal\"\u003e\n\u003cstrong\u003eVibrant green\u003c\/strong\u003e with gentle \u003cstrong\u003eumami and minimal bitterness\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e\u003cb\u003eSingle cultivar Saemidori \u003c\/b\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e\n\u003cstrong\u003e2026 first-harvest matcha\u003c\/strong\u003e, \u003cstrong\u003epicked in May\u003c\/strong\u003e in \u003cstrong\u003eKagoshima\u003c\/strong\u003e, Japan\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e\n\u003cstrong\u003eBeautiful in milk (hot or iced) \u003c\/strong\u003eor prepared traditionally with water\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e\n\u003cstrong\u003eFreshly milled and air-freighted\u003c\/strong\u003e to protect freshness and integrity\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e\n\u003cstrong\u003eCold-stored\u003c\/strong\u003e to preserve flavour\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 class=\"MsoNormal\"\u003e\u003cstrong\u003eWho's It For:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eDaily Matcha drinkers\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003eMatcha latte lovers\u003cstrong\u003e (iced or hot)\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eAnyone wanting \u003cstrong\u003ecalm, steady energy \u003c\/strong\u003ewithout bitterness\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIf you’re looking for deeper umami and a Matcha to drink traditionally as Usucha (thin tea) or Koicha (thick tea), explore our \u003ca rel=\"noopener noreferrer\" title=\"https:\/\/www.matchayutea.com\/products\/premium-matcha-organic-green-tea-powder\" href=\"https:\/\/www.matchayutea.com\/products\/premium-matcha-organic-green-tea-powder\" target=\"_blank\"\u003ePremium Matcha\u003c\/a\u003e instead.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eOrigin \u0026amp; Process:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul class=\"_ul_1thwv_191\"\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eOrigin\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e: Kagoshima\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eHarvest\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e: First flush (May 2026)\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eCultivation\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e: Single cultivar (Saemidori)\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003ePicking method\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e: Machine-harvested\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eMilling\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e: Bead-milled in Japan\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eStorage\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e: Refrigerated upon arrival\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSize Recommendations:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e30g :\u003c\/strong\u003e Ideal for \u003cstrong\u003efirst-time drinkers \u003c\/strong\u003eor trying Matcha Yu for the first time\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e70g :\u003c\/strong\u003e\u003cstrong\u003e Best value \u003c\/strong\u003efor regular matcha drinkers. \u003cstrong\u003eMost popular size.\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Matcha Yu Tea","offers":[{"title":"70g Matcha (35 serves)","offer_id":45238378037448,"sku":"FG-MTC-ED-70G","price":59.95,"currency_code":"AUD","in_stock":true},{"title":"30g Matcha (15 serves)","offer_id":45238378070216,"sku":"FG-MTC-ED-30G","price":36.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/3490\/6568\/files\/matcha-yu-everyday-matcha-70g-matcha-powder.webp?v=1792711140"}],"url":"https:\/\/freshbeautyco.com.au\/collections\/matcha-yu-tea.oembed","provider":"Fresh Beauty Co.","version":"1.0","type":"link"}