Baxter Of California
Founded in 1965, Baxter of California is a pioneering men’s grooming brand built on the belief that grooming should be simple, smart, and effective. With decades of expertise, the brand has become a trusted name for modern men seeking high-performance essentials with a touch of California cool.
Known for its innovative formulas and clean design, Baxter of California offers a full range of grooming products—from skincare and hair styling to shaving and beard care—crafted to meet the needs of every routine.
Today, the brand continues to combine heritage with innovation, blending time-tested ingredients with modern performance for effortless style and confidence.
Shop bestsellers like the Clay Pomade, Oil Free Moisturizer, and Invigorating Body Wash.
Discover why Baxter of California is the go-to brand for timeless, functional, and effective men’s grooming.
