Benefit
Founded in 1976 by twin sisters Jean & Jane Ford, Benefit Cosmetics revolutionized beauty with a fresh, fun approach that turned the serious makeup industry on its head. Born from laughter and boldness, the brand combines playful spirit with innovative formulas designed to enhance your natural beauty effortlessly.
Today, Benefit is the #1 brow brand worldwide*, known for iconic products that deliver long-lasting results and confidence-boosting benefits. Over 40 years later, the brand continues to push boundaries and keep the beauty world on its toes.
Shop bestsellers like Hoola Bronzer, Benetint, and the ultimate brow essentials from Benefit Cosmetics.
Sold out
