Best Beauty Buys Under $40

Consider this your one-stop shop for All Things Beauty. Shop our curated list of great beauty finds under $40. With scene-stealing makeup, skincare, fragrance and body care to choose from cult-fave brands like Embryolisse, Fenty Beauty, BareMinerals, Sol de Janeiro, The Ordinary and more.

25001 products

Wella SP Color Save Mask (For Coloured Hair) 400ml/392g

Wella SP Color Save Mask (For Coloured Hair) 400ml/392g

$61.80 400ml/392g
  • 400ml/392g - $61.80
  • 200ml/6.67oz - $42.35
  • 400ml/13.33oz - $68.70
  • 200ml - $33.20
Wella SP Color Save Mask (For Coloured Hair)

Wella SP Color Save Mask (For Coloured Hair) 400ml/13.33oz

$68.70 400ml/13.33oz
  • 200ml/6.67oz - $42.35
  • 400ml/13.33oz - $68.70
  • 200ml - $33.20
  • 400ml/392g - $61.80
Wella SP Color Save Mask (For Coloured Hair)

Wella SP Color Save Mask (For Coloured Hair) 200ml/6.67oz

$42.35 200ml/6.67oz
  • 200ml/6.67oz - $42.35
  • 400ml/13.33oz - $68.70
  • 200ml - $33.20
  • 400ml/392g - $61.80
Glasshouse Triple Scented Soy Candle - Lost In Amalfi (Sea Mist) 380g/13.4oz

Glasshouse Triple Scented Soy Candle - Lost In Amalfi (Sea Mist) 380g/13.4oz

$85.40 380g/13.4oz
  • 380g/13.4oz - $85.40
  • 60g/2.1oz - $39.00
mori beauty by Natural Beauty White Tea Moisturizing Essence 30ml/1.01oz

mori beauty by Natural Beauty White Tea Moisturizing Essence 30ml/1.01oz

$29.70 30ml/1.01oz
COSRX Galactomyces 95 Tone Balancing Essence 100ml/3.38oz

COSRX Galactomyces 95 Tone Balancing Essence 100ml/3.38oz

$30.85 100ml/3.38oz
Billy Jealousy Scurff Hydrating Mist Stubble Softener

Billy Jealousy Scurff Hydrating Mist Stubble Softener 118ml/4oz

$37.80 118ml/4oz
Tweezerman Professional Lash Assist

Tweezerman Professional Lash Assist

$37.80
Kylie By Kylie Jenner Lip Shine Lacquer - # 815 You're Cute Jeans 2.7g/0.09oz

Kylie By Kylie Jenner Lip Shine Lacquer - # 815 You're Cute Jeans 2.7g/0.09oz

2 Options Available

$42.80 815 You're Cute Jeans
  • 815 You're Cute Jeans - $42.80
  • 341 A Whole Lewk - $42.45
  • 728 Felt Cute - $40.15
  • 340 90's Baby - $44.80
  • 416 Don'T @ Me - $28.55
Kylie By Kylie Jenner Lip Shine Lacquer - # 728 Felt Cute 2.7g/0.09oz

Kylie By Kylie Jenner Lip Shine Lacquer - # 728 Felt Cute 2.7g/0.09oz

2 Options Available

$40.15 728 Felt Cute
  • 728 Felt Cute - $40.15
  • 341 A Whole Lewk - $42.45
  • 815 You're Cute Jeans - $42.80
  • 340 90's Baby - $44.80
  • 416 Don'T @ Me - $28.55
Kylie By Kylie Jenner Lip Shine Lacquer - # 416 Don'T @ Me 2.7g/0.09oz

Kylie By Kylie Jenner Lip Shine Lacquer - # 416 Don'T @ Me 2.7g/0.09oz

2 Options Available

$28.55 416 Don'T @ Me
  • 416 Don'T @ Me - $28.55
  • 341 A Whole Lewk - $42.45
  • 728 Felt Cute - $40.15
  • 340 90's Baby - $44.80
Kylie By Kylie Jenner Lip Shine Lacquer - # 341 A Whole Lewk 2.7g/0.09oz

Kylie By Kylie Jenner Lip Shine Lacquer - # 341 A Whole Lewk 2.7g/0.09oz

2 Options Available

$42.45 341 A Whole Lewk
  • 341 A Whole Lewk - $42.45
  • 728 Felt Cute - $40.15
  • 815 You're Cute Jeans - $42.80
  • 340 90's Baby - $44.80
  • 416 Don'T @ Me - $28.55
Kylie By Kylie Jenner Lip Shine Lacquer - # 340 90's Baby 2.7g/0.09oz

Kylie By Kylie Jenner Lip Shine Lacquer - # 340 90's Baby 2.7g/0.09oz

2 Options Available

$44.80 340 90's Baby
  • 340 90's Baby - $44.80
  • 341 A Whole Lewk - $42.45
  • 728 Felt Cute - $40.15
  • 416 Don'T @ Me - $28.55
Better Not Younger Volume + Strength Minis Discovery Kit 59.1ml/2oz x3

Better Not Younger Volume + Strength Minis Discovery Kit 59.1ml/2oz x3

$39.00 59.1ml/2oz x3
Better Not Younger Superpower+ Advanced Comfort Gentle Scalp Massaging Serum Applicator 1pc

Better Not Younger Superpower+ Advanced Comfort Gentle Scalp Massaging Serum Applicator 1pc

$37.80 1pc
Fudge Finish Aqua Shine Serum (Hold Factor 1)

Fudge Finish Aqua Shine Serum (Hold Factor 1) 50ml/1.69oz

$35.50 50ml/1.69oz
Wet Brush Fast Dry Round Brush - # Circle
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Wet Brush Fast Dry Round Brush - # Circle 1pc

$30.85 1pc
Sebastian Professional Craft Clay Matte Texturizer 50g
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Sebastian Professional Craft Clay Matte Texturizer 50g

$37.25 50g
Sebastian Microweb Fiber (Flexible-Elastic Texturizer)
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Sebastian Microweb Fiber (Flexible-Elastic Texturizer) 45ml/1.5oz

$39.00 45ml/1.5oz
Sebastian Matte Putty Texturizer 75ml
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Sebastian Matte Putty Texturizer 75ml

$35.50 75ml
Sebastian Hydre Moisturizing Shampoo 1000ml/33.8oz
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Sebastian Hydre Moisturizing Shampoo 1000ml/33.8oz

$86.55 1000ml/33.8oz
  • 1000ml/33.8oz - $86.55
  • 250ml/8.4oz - $35.50
Sebastian Hydre Moisturizing Conditioner 1000ml/33.8oz
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Sebastian Hydre Moisturizing Conditioner 1000ml/33.8oz

$84.20 1000ml/33.8oz
  • 1000ml/33.8oz - $84.20
  • 250ml/8.4oz - $37.80
Wella Oil Reflections Luminous Smoothing Oil 100ml
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Wella Oil Reflections Luminous Smoothing Oil 100ml

$37.80 100ml
Wella Oil Reflections Light Luminous Reflective Oil 100ml
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Wella Oil Reflections Light Luminous Reflective Oil 100ml

$37.80 100ml
Wella ColorMotion+ Moisturizing Color Reflection Conditioner 200ml/6.7oz
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Wella ColorMotion+ Moisturizing Color Reflection Conditioner 200ml/6.7oz

$33.20 200ml/6.7oz
  • 200ml/6.7oz - $33.20
  • 1000ml/33.8oz - $83.90
Wella ColorMotion+ Moisturizing Color Reflection Conditioner 1000ml/33.8oz
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Wella ColorMotion+ Moisturizing Color Reflection Conditioner 1000ml/33.8oz

$83.90 1000ml/33.8oz
  • 1000ml/33.8oz - $83.90
  • 200ml/6.7oz - $33.20
Blinc Precision Eyeliner Brush 1pc
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Blinc Precision Eyeliner Brush 1pc

$37.80 1pc
COSRX Full Fit Propolis Synergy Toner 150ml/5.07oz
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COSRX Full Fit Propolis Synergy Toner 150ml/5.07oz

$34.35 150ml/5.07oz
COSRX AHA 7 Whitehead Power Liquid 100ml/3.38oz
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COSRX AHA 7 Whitehead Power Liquid 100ml/3.38oz

$35.50 100ml/3.38oz
L'Oreal Professionnel Serie Expert - Liss Unlimited Prokeratin Intense Smoothing Shampoo
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L'Oreal Professionnel Serie Expert - Liss Unlimited Prokeratin Intense Smoothing Shampoo 300ml/10.1oz

$32.00 300ml/10.1oz
  • 300ml/10.1oz - $32.00
  • 500ml/16.9oz - $51.75
Mixim Potion THERATIS Night Repair Shampoo 435ml
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Mixim Potion THERATIS Night Repair Shampoo 435ml

$37.80 435ml
L'Oreal Age Perfect Eye Renewal - Skin Renewing Eye Treatment - For Mature, Dull Skin
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L'Oreal Age Perfect Eye Renewal - Skin Renewing Eye Treatment - For Mature, Dull Skin 15ml/0.5oz

$35.50 15ml/0.5oz
L'Occitane Eau Des Baux For Men Shower Gel
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L'Occitane Eau Des Baux For Men Shower Gel 250ml/8.4oz

$35.50 250ml/8.4oz
Uppercut Deluxe Easy Hold
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Uppercut Deluxe Easy Hold 90g/3.1oz

$39.00 90g/3.1oz
Unite RE:UNITE Shampoo
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Unite RE:UNITE Shampoo 300ml/10oz

$37.80 300ml/10oz
Billion Dollar Brows Forever Lash Mascara - # Black 4.5ml/0.15oz
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Billion Dollar Brows Forever Lash Mascara - # Black 4.5ml/0.15oz

$37.80 4.5ml/0.15oz
Tweezerman Stainless Brow Shaping Scissors & Brush
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Tweezerman Stainless Brow Shaping Scissors & Brush

$37.80
milk_shake Colour Care Colour Maintainer Shampoo 300ml/10.1oz
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milk_shake Colour Care Colour Maintainer Shampoo 300ml/10.1oz

$29.70 300ml/10.1oz
  • 300ml/10.1oz - $29.70
  • 1000ml/33.8oz - $86.25
milk_shake Colour Care Colour Maintainer Shampoo 1000ml/33.8oz
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milk_shake Colour Care Colour Maintainer Shampoo 1000ml/33.8oz

$86.25 1000ml/33.8oz
  • 1000ml/33.8oz - $86.25
  • 300ml/10.1oz - $29.70
Milbon Jemile Fran Oil - Milk 40g/1.4oz
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Milbon Jemile Fran Oil - Milk 40g/1.4oz

$37.80 40g/1.4oz
Milbon Jemile Fran - Oilsouffle 40g/1.4oz
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Milbon Jemile Fran - Oilsouffle 40g/1.4oz

$37.80 40g/1.4oz
Milbon Jemile Fran - Oildew 40g/1.4oz
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Milbon Jemile Fran - Oildew 40g/1.4oz

$37.80 40g/1.4oz
Tsubaki Premium Volume & Repair Shampoo 490ml/16.56oz
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Tsubaki Premium Volume & Repair Shampoo 490ml/16.56oz

$37.80 490ml/16.56oz
Melvita Witch Hazel Virginiana Water (Without Spray Head) 200ml/6.76oz
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Melvita Witch Hazel Virginiana Water (Without Spray Head) 200ml/6.76oz

$29.70 200ml/6.76oz
Melvita Witch Hazel Virginiana Water
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Melvita Witch Hazel Virginiana Water 200ml/6.7oz

$32.00 200ml/6.7oz
Fudge Sculpt Shaper - Medium Hold Texturising Cream (Hold Factor 4) 75g/2.64oz
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Fudge Sculpt Shaper - Medium Hold Texturising Cream (Hold Factor 4) 75g/2.64oz

$33.20 75g/2.64oz
Fudge Sculpt Matte Hed - Firm Hold, Matte Finish Styling Paste (Hold Factor 8) 85ml/2.87oz
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Fudge Sculpt Matte Hed - Firm Hold, Matte Finish Styling Paste (Hold Factor 8) 85ml/2.87oz

$33.20 85ml/2.87oz
Fudge Prep Curl Revolution Mist (Hold Factor 2)
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Fudge Prep Curl Revolution Mist (Hold Factor 2) 150ml/5.07oz

$35.50 150ml/5.07oz

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