Best Beauty Buys Under $40

Consider this your one-stop shop for All Things Beauty. Shop our curated list of great beauty finds under $40. With scene-stealing makeup, skincare, fragrance and body care to choose from cult-fave brands like Embryolisse, Fenty Beauty, BareMinerals, Sol de Janeiro, The Ordinary and more.

25001 products

Maybelline Superstay Matte Ink Liquid Lipstick Spiced Up - Exhilarator 305
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Maybelline Superstay Matte Ink Liquid Lipstick Spiced Up - Exhilarator 305

$34.00 Exhilarator 305
Maybelline SuperStay Matte Ink Liquid Lipstick - Amazonian 70
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Maybelline SuperStay Matte Ink Liquid Lipstick - Amazonian 70

$34.00 Amazonian 70
Maybelline Tattoo Brow 3 Day Eyebrow Gel Tint - Medium Brown
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Maybelline Tattoo Brow 3 Day Eyebrow Gel Tint - Medium Brown

$34.00 Medium Brown
Maybelline SuperStay 24 2-Step Longwear Liquid Lipstick - Timeless Rose 090
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Maybelline SuperStay 24 2-Step Longwear Liquid Lipstick - Timeless Rose 090

$34.00 Timeless Rose 090
Maybelline Colossal Curl Bounce Mascara - Blackest Black
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Maybelline Colossal Curl Bounce Mascara - Blackest Black

$32.60 Blackest Black
Maybelline HyperEasy Brush Tip Liquid Liner - Pitch Black
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Maybelline HyperEasy Brush Tip Liquid Liner - Pitch Black

$34.00 Pitch Black
Maybelline Brow Ultra Slim Eyebrow Pencil - Deep Brown
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Maybelline Brow Ultra Slim Eyebrow Pencil - Deep Brown

$34.00 Deep Brown
Maybelline Fit Me Dewy & Smooth Luminous Liquid Foundation - Classic Ivory 120
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Maybelline Fit Me Dewy & Smooth Luminous Liquid Foundation - Classic Ivory 120

$32.60 Classic Ivory 120
Maybelline Face Studio Prime Pore Minimising Primer
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Maybelline Face Studio Prime Pore Minimising Primer

$34.00
Maybelline SuperStay Matte Ink Liquid Lipstick - Voyager 50
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Maybelline SuperStay Matte Ink Liquid Lipstick - Voyager 50

$34.00 Voyager 50
Maybelline Fit Me Matte & Poreless Mattifying Liquid Foundation - Soft Tan 228
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Maybelline Fit Me Matte & Poreless Mattifying Liquid Foundation - Soft Tan 228

$32.60 Soft Tan 228
Maybelline Express Brow Ultra Slim Pencil Eyebrow Makeup Blonde
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Maybelline Brow Ultra Slim Eyebrow Pencil - Blonde

$34.00 Blonde
Maybelline Tattoo Studio Brow Lift Stick - Clear
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Maybelline Tattoo Studio Brow Lift Stick - Clear

$34.00 Clear
Maybelline Fit Me Dewy & Smooth Luminous Liquid Foundation - Coconut 355 30mL
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Maybelline Fit Me Dewy & Smooth Luminous Liquid Foundation - Coconut 355 30mL

$32.60 Coconut 355
Maybelline Lash Sensational Full Fan Effect Waterproof Mascara - Very Black
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Maybelline Lash Sensational Full Fan Effect Waterproof Mascara - Very Black

$32.60 Very Black
Maybelline New York Lash Sensational Sky High Mascara Cosmic Black
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Maybelline New York Lash Sensational Sky High Mascara Cosmic Black

$32.60
Maybelline Instant Age Rewind Instant Perfector 4-In-1 Glow Makeup Fair-Light
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Maybelline Instant Age Rewind Instant Perfector 4-In-1 Glow Makeup Fair-Light

$26.90
Maybelline SuperStay Matte Ink Liquid Lipstick - Seductress 65
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Maybelline SuperStay Matte Ink Liquid Lipstick - Seductress 65

$34.00 Seductress 65
Maybelline SuperStay 24 2-Step Longwear Liquid Lipstick - Perpetual Plum 055
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Maybelline SuperStay 24 2-Step Longwear Liquid Lipstick - Perpetual Plum 055

$34.00 Perpetual Plum 055
Maybelline New York SuperStay Matte Ink Liquid Lipstick - Self-starter 130
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Maybelline New York SuperStay Matte Ink Liquid Lipstick - Self-starter 130

$34.00
Maybelline SuperStay Under Eye Concealer - 15 Light
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Maybelline SuperStay Under Eye Concealer - 15 Light

$38.25 15 Light
Maybelline Fit Me Dewy & Smooth Luminous Liquid Foundation - Pure Beige 235 30mL
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Maybelline Fit Me Dewy & Smooth Luminous Liquid Foundation - Pure Beige 235 30mL

$32.60 Pure Beige 235
Maybelline New York HYPEREASY NO SLIP EYELINER PENCIL BLACK
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Maybelline New York HYPEREASY NO SLIP EYELINER PENCIL BLACK

$34.00
Maybelline Instant Age Rewind Instant Perfector 4-In-1 Glow Makeup Deep
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Maybelline Instant Age Rewind Instant Perfector 4-In-1 Glow Makeup Deep

$26.90
Maybelline New York Color Sensational Made for All Lipstick - Ruby For Me 385
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Maybelline New York Color Sensational Made for All Lipstick - Ruby For Me 385

$34.00 Ruby For Me 385
Maybelline Fit Me Matte & Poreless Mattifying Liquid Foundation - Natural Buff 230
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Maybelline Fit Me Matte & Poreless Mattifying Liquid Foundation - Natural Buff 230

$32.60 Natural Buff 230
Maybelline SuperStay Matte Ink Liquid Lipstick - Dancer 118
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Maybelline SuperStay Matte Ink Liquid Lipstick - Dancer 118

$34.00 Dancer 118
Maybelline Superstay 30H Longwear Concealer - Honey 30
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Maybelline Superstay 30H Longwear Concealer - Honey 30

$34.00 Honey 30
Maybelline Instant Age Rewind Instant Perfector 4-In-1 Matte Makeup Light/Medium
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Maybelline Instant Age Rewind Instant Perfector 4-In-1 Matte Makeup Light/Medium

$34.00
Maybelline SuperStay Matte Ink Liquid Lipstick - Seductress 65
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Maybelline SuperStay Matte Ink Liquid Lipstick - Seductress 65

$34.00 Seductress 65
Maybelline Master Fix Loose Translucent Setting Powder
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Maybelline Master Fix Loose Translucent Setting Powder

$34.00
Maybelline Fit Me Dewy & Smooth Luminous Liquid Foundation - Toffee 330 30mL
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Maybelline Fit Me Dewy & Smooth Luminous Liquid Foundation - Toffee 330 30mL

$32.60 Toffee 330
Maybelline Fit Me Matte & Poreless Mattifying Liquid Foundation - Ivory 115
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Maybelline Fit Me Matte & Poreless Mattifying Liquid Foundation - Ivory 115

$32.60 Ivory 115
Maybelline Instant Age Rewind Instant Perfector 4-In-1 Matte Makeup Fair Light
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Maybelline Instant Age Rewind Instant Perfector 4-In-1 Matte Makeup Fair Light

$34.00
Maybelline Fit Me Matte & Poreless Mattifying Liquid Foundation - Light Beige 118
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Maybelline Fit Me Matte & Poreless Mattifying Liquid Foundation - Light Beige 118

$32.60 Light Beige 118
Maybelline New York Instant Age Rewind Instant Perfector 4-In-1 Matte Makeup Light
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Maybelline New York Instant Age Rewind Instant Perfector 4-In-1 Matte Makeup Light

$34.00
Maybelline Fit Me Matte & Poreless Mattifying Liquid Foundation - Creamy Beige 122
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Maybelline Fit Me Matte & Poreless Mattifying Liquid Foundation - Creamy Beige 122

$32.60 Creamy Beige 122
Maybelline Lash Sensational Sky High Waterproof Mascara - Very Black 6mL
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Maybelline Lash Sensational Sky High Waterproof Mascara - Very Black 6mL

$32.60 Very Black
Maybelline SuperStay 24 2-Step Longwear Liquid Lipstick - All Day Cherry 015
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Maybelline SuperStay 24 2-Step Longwear Liquid Lipstick - All Day Cherry 015

$25.50 All Day Cherry 015
Maybelline Fit Me Matte & Poreless Mattifying Liquid Foundation - Classic Ivory 120
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Maybelline Fit Me Matte & Poreless Mattifying Liquid Foundation - Classic Ivory 120

$32.60 Classic Ivory 120
Maybelline Fit Me Dewy & Smooth Luminous Liquid Foundation - Porcelain 110 30mL
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Maybelline Fit Me Dewy & Smooth Luminous Liquid Foundation - Porcelain 110 30mL

$32.60 Porcelain 110
Maybelline New York Fit Me Concealer - Medium 25 6.8ml/0.23oz
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Maybelline New York Fit Me Concealer - Medium 25 6.8ml/0.23oz

$34.00 Medium 25
Maybelline Color Sensational Made for All Lipstick - Mauve For Me 373
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Maybelline Color Sensational Made for All Lipstick - Mauve For Me 373

$34.00 Mauve For Me 373
Maybelline Colossal 36H Volumizing Mascara - Very Black
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Maybelline Colossal 36H Volumizing Mascara - Very Black

$32.60 Very Black
Maybelline Superstay Matte Ink Liquid Lipstick - Lover
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Maybelline Superstay Matte Ink Liquid Lipstick - Lover

$34.00 Lover
Maybelline Cheek Heat Gel Cream Blush - Pink Scorch
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Maybelline Cheek Heat Gel Cream Blush - Pink Scorch

$34.00 Pink Scorch
Maybelline Baby Skin Instant Pore Eraser Moisturising Primer
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Maybelline Baby Skin Instant Pore Eraser Moisturising Primer

$31.15
Maybelline Fit Me Matte & Poreless Mattifying Liquid Foundation - Sun Beige 310
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Maybelline Fit Me Matte & Poreless Mattifying Liquid Foundation - Sun Beige 310

$32.60 Sun Beige 310

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