Best Beauty Buys Under $40

Consider this your one-stop shop for All Things Beauty. Shop our curated list of great beauty finds under $40. With scene-stealing makeup, skincare, fragrance and body care to choose from cult-fave brands like Embryolisse, Fenty Beauty, BareMinerals, Sol de Janeiro, The Ordinary and more.

25001 products

Etude House Play 101 Stick Contour Duo - # 03 Natural 5.8g/0.2oz

Etude House Play 101 Stick Contour Duo - # 03 Natural 5.8g/0.2oz

$25.05 03 Natural
  • 03 Natural - $25.05
  • 01 Original - $23.90
  • 02 Intense - $25.05
Etude House Play 101 Stick Contour Duo - # 02 Intense 5.8g/0.2oz

Etude House Play 101 Stick Contour Duo - # 02 Intense 5.8g/0.2oz

$25.05 02 Intense
  • 02 Intense - $25.05
  • 01 Original - $23.90
  • 03 Natural - $25.05
Etude House Play 101 Stick Contour Duo - # 01 Original 5.8g/0.2oz

Etude House Play 101 Stick Contour Duo - # 01 Original 5.8g/0.2oz

$23.90 01 Original
  • 01 Original - $23.90
  • 02 Intense - $25.05
  • 03 Natural - $25.05
Etude House Drawing Eye Brow - #06 Ash Brown 0.25g

Etude House Drawing Eye Brow - #06 Ash Brown 0.25g

$16.95 06 Ash Brown
  • 06 Ash Brown - $16.95
  • 01 Dark Brown - $16.95
  • 02 Gray Brown - $10.00
  • 03 Brown - $10.00
  • 04 Dark Gray - $10.00
  • 05 Gray - $16.95
  • 07 Light Brown - $16.95
Etude House Drawing Eye Brow - #04 Dark Gray 0.25g

Etude House Drawing Eye Brow - #04 Dark Gray 0.25g

$10.00 04 Dark Gray
  • 04 Dark Gray - $10.00
  • 01 Dark Brown - $16.95
  • 02 Gray Brown - $10.00
  • 03 Brown - $10.00
  • 05 Gray - $16.95
  • 06 Ash Brown - $16.95
  • 07 Light Brown - $16.95
Etude House Drawing Eye Brow - #03 Brown 0.25g

Etude House Drawing Eye Brow - #03 Brown 0.25g

$10.00 03 Brown
  • 03 Brown - $10.00
  • 01 Dark Brown - $16.95
  • 02 Gray Brown - $10.00
  • 04 Dark Gray - $10.00
  • 05 Gray - $16.95
  • 06 Ash Brown - $16.95
  • 07 Light Brown - $16.95
Etude House Drawing Eye Brow - #02 Gray Brown 0.25g/0.008oz

Etude House Drawing Eye Brow - #02 Gray Brown 0.25g/0.008oz

$10.00 02 Gray Brown
  • 02 Gray Brown - $10.00
  • 01 Dark Brown - $16.95
  • 03 Brown - $10.00
  • 04 Dark Gray - $10.00
  • 05 Gray - $16.95
  • 06 Ash Brown - $16.95
  • 07 Light Brown - $16.95
Billion Dollar Brows Concealer - # Deep 1.2g/0.042oz

Billion Dollar Brows Concealer - # Deep 1.2g/0.042oz

8 Options Available

$21.60 Deep
  • Deep - $21.60
  • Smokey - $33.20
  • Bright - $33.20
  • Warm - $33.20
  • Radiant - $33.20
  • Light - $21.60
  • Medium - $21.60
  • Rich - $21.60
Billion Dollar Brows Concealer - # Rich 1.2g/0.042oz

Billion Dollar Brows Concealer - # Rich 1.2g/0.042oz

8 Options Available

$21.60 Rich
  • Rich - $21.60
  • Smokey - $33.20
  • Bright - $33.20
  • Warm - $33.20
  • Radiant - $33.20
  • Light - $21.60
  • Medium - $21.60
  • Deep - $21.60
Billion Dollar Brows Concealer - # Medium 1.2g/0.042oz

Billion Dollar Brows Concealer - # Medium 1.2g/0.042oz

8 Options Available

$21.60 Medium
  • Medium - $21.60
  • Smokey - $33.20
  • Bright - $33.20
  • Warm - $33.20
  • Radiant - $33.20
  • Light - $21.60
  • Rich - $21.60
  • Deep - $21.60
Billion Dollar Brows Concealer - # Light 1.2g/0.042oz

Billion Dollar Brows Concealer - # Light 1.2g/0.042oz

8 Options Available

$21.60 Light
  • Light - $21.60
  • Smokey - $33.20
  • Bright - $33.20
  • Warm - $33.20
  • Radiant - $33.20
  • Medium - $21.60
  • Rich - $21.60
  • Deep - $21.60
Billion Dollar Brows Eyeshadow Collection Trio - #Warm 3.5g/0.126oz

Billion Dollar Brows Eyeshadow Collection Trio - #Warm 3.5g/0.126oz

8 Options Available

$33.20 Warm
  • Warm - $33.20
  • Smokey - $33.20
  • Bright - $33.20
  • Radiant - $33.20
  • Light - $21.60
  • Medium - $21.60
  • Rich - $21.60
  • Deep - $21.60
Billion Dollar Brows Eyeshadow Collection Trio - #Bright 3.5g/0.126oz

Billion Dollar Brows Eyeshadow Collection Trio - #Bright 3.5g/0.126oz

8 Options Available

$33.20 Bright
  • Bright - $33.20
  • Smokey - $33.20
  • Warm - $33.20
  • Radiant - $33.20
  • Light - $21.60
  • Medium - $21.60
  • Rich - $21.60
  • Deep - $21.60
Billion Dollar Brows Eyeshadow Collection Trio - #Smokey 3.5g/0.126oz

Billion Dollar Brows Eyeshadow Collection Trio - #Smokey 3.5g/0.126oz

8 Options Available

$33.20 Smokey
  • Smokey - $33.20
  • Bright - $33.20
  • Warm - $33.20
  • Radiant - $33.20
  • Light - $21.60
  • Medium - $21.60
  • Rich - $21.60
  • Deep - $21.60
Reuzel Surf Tonic Spray 355ml/12oz

Reuzel Surf Tonic Spray 355ml/12oz

$41.30 355ml/12oz
  • 355ml/12oz - $41.30
  • 100ml/3.38oz - $16.05
Reuzel Surf Tonic Spray 100ml/3.38oz

Reuzel Surf Tonic Spray 100ml/3.38oz

$16.05 100ml/3.38oz
  • 100ml/3.38oz - $16.05
  • 355ml/12oz - $41.30
Etude House Look At My Eyes Cafe - # BR416 2g/0.07oz
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Etude House Look At My Eyes Cafe - # BR416 2g/0.07oz

$12.30 BR416
  • BR416 - $12.30
  • BR408 - $11.40
  • RD305 - $7.75
  • RD301 - $18.10
  • BR402 - $11.40
Etude House Look At My Eyes Velvet - # PK001 Wink Wink 1.5g/0.05oz
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Etude House Look At My Eyes Velvet - # PK001 Wink Wink 1.5g/0.05oz

$11.40 PK001 Wink Wink
  • PK001 Wink Wink - $11.40
  • WH901 Blooming Rose - $10.05
Etude House Look At My Eyes Velvet - # WH901 Blooming Rose 1.5g/0.05oz
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Etude House Look At My Eyes Velvet - # WH901 Blooming Rose 1.5g/0.05oz

$10.05 WH901 Blooming Rose
  • WH901 Blooming Rose - $10.05
  • PK001 Wink Wink - $11.40
Etude House Proof 10 Gel Pencil Liner - # 03 Milk Chocolat 0.3g/0.01oz
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Etude House Proof 10 Gel Pencil Liner - # 03 Milk Chocolat 0.3g/0.01oz

$9.05 03 Milk Chocolat
  • 03 Milk Chocolat - $9.05
  • 01 Black - $16.95
  • 02 Dark Cacao - $16.95
  • 06 Honey Bronze - $8.90
Etude House Proof 10 Gel Pencil Liner - # 02 Dark Cacao 0.3g/0.01oz
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Etude House Proof 10 Gel Pencil Liner - # 02 Dark Cacao 0.3g/0.01oz

$16.95 02 Dark Cacao
  • 02 Dark Cacao - $16.95
  • 01 Black - $16.95
  • 03 Milk Chocolat - $9.05
  • 06 Honey Bronze - $8.90
Etude House Proof 10 Gel Pencil Liner- # 01 Black 0.3g/0.01oz
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Etude House Proof 10 Gel Pencil Liner- # 01 Black 0.3g/0.01oz

$16.95 01 Black
  • 01 Black - $16.95
  • 02 Dark Cacao - $16.95
  • 03 Milk Chocolat - $9.05
  • 06 Honey Bronze - $8.90
Etude House Lovely Cookie Blusher - # PP502 Lavender Lemon Macaron 4g/0.14oz
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Etude House Lovely Cookie Blusher - # PP502 Lavender Lemon Macaron 4g/0.14oz

$16.95 PP502 Lavender Lemon Macaron
  • PP502 Lavender Lemon Macaron - $16.95
  • PK002 Grapefruit Jelly - $16.95
  • PK004 Peach Choux Wafers - $16.05
  • BE101 Ginger Honey Cookie - $18.10
  • OR201 Apricot Peach Mousse - $18.40
  • OR202 Sweet Coral Candy - $12.40
Etude House Lovely Cookie Blusher - #OR202 Sweet Coral Candy 4g
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Etude House Lovely Cookie Blusher - #OR202 Sweet Coral Candy 4g

$12.40 OR202 Sweet Coral Candy
  • OR202 Sweet Coral Candy - $12.40
  • PK002 Grapefruit Jelly - $16.95
  • PK004 Peach Choux Wafers - $16.05
  • BE101 Ginger Honey Cookie - $18.10
  • OR201 Apricot Peach Mousse - $18.40
  • PP502 Lavender Lemon Macaron - $16.95
Etude House Lovely Cookie Blusher - #OR201 Apricot Peach Mousse 4g
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Etude House Lovely Cookie Blusher - #OR201 Apricot Peach Mousse 4g

$18.40 OR201 Apricot Peach Mousse
  • OR201 Apricot Peach Mousse - $18.40
  • PK002 Grapefruit Jelly - $16.95
  • PK004 Peach Choux Wafers - $16.05
  • BE101 Ginger Honey Cookie - $18.10
  • OR202 Sweet Coral Candy - $12.40
  • PP502 Lavender Lemon Macaron - $16.95
Etude House Lovely Cookie Blusher - #BE101 Ginger Honey Cookie 4g
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Etude House Lovely Cookie Blusher - #BE101 Ginger Honey Cookie 4g

$18.10 BE101 Ginger Honey Cookie
  • BE101 Ginger Honey Cookie - $18.10
  • PK002 Grapefruit Jelly - $16.95
  • PK004 Peach Choux Wafers - $16.05
  • OR201 Apricot Peach Mousse - $18.40
  • OR202 Sweet Coral Candy - $12.40
  • PP502 Lavender Lemon Macaron - $16.95
Etude House Lovely Cookie Blusher - #PK004 Peach Choux Wafers 4g
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Etude House Lovely Cookie Blusher - #PK004 Peach Choux Wafers 4g

$16.05 PK004 Peach Choux Wafers
  • PK004 Peach Choux Wafers - $16.05
  • PK002 Grapefruit Jelly - $16.95
  • BE101 Ginger Honey Cookie - $18.10
  • OR201 Apricot Peach Mousse - $18.40
  • OR202 Sweet Coral Candy - $12.40
  • PP502 Lavender Lemon Macaron - $16.95
Etude House Lovely Cookie Blusher - #PK002 Grapefruit Jelly 4g
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Etude House Lovely Cookie Blusher - #PK002 Grapefruit Jelly 4g

$16.95 PK002 Grapefruit Jelly
  • PK002 Grapefruit Jelly - $16.95
  • PK004 Peach Choux Wafers - $16.05
  • BE101 Ginger Honey Cookie - $18.10
  • OR201 Apricot Peach Mousse - $18.40
  • OR202 Sweet Coral Candy - $12.40
  • PP502 Lavender Lemon Macaron - $16.95
Etude House Wonder Pore Deep Foaming Cleanser 150g/5.29oz
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Etude House Wonder Pore Deep Foaming Cleanser 150g/5.29oz

$20.75 150g/5.29oz
Etude House SoonJung Lip and Eye Remover 100ml/3.38oz
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Etude House SoonJung Lip and Eye Remover 100ml/3.38oz

$18.40 100ml/3.38oz
Etude House SoonJung 2x Barrier Intensive Cream 60ml/2.02oz
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Etude House SoonJung 2x Barrier Intensive Cream 60ml/2.02oz

$31.90 60ml/2.02oz
Etude House SoonJung Cica Relief Toner 200ml/6.76oz
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Etude House SoonJung Cica Relief Toner 200ml/6.76oz

$31.90 200ml/6.76oz
Etude House Baking Powder BB Deep Cleansing Foam 30g/1.06oz
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Etude House Baking Powder BB Deep Cleansing Foam 30g/1.06oz

$11.15 30g/1.06oz
Etude House Fruity Lip Balm - #04 Watermelon 10g/0.35oz
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Etude House Fruity Lip Balm - #04 Watermelon 10g/0.35oz

$20.55 04 Watermelon
  • 04 Watermelon - $20.55
  • 01 Berry - $9.05
  • 02 Peach - $20.40
  • 03 Grape - $19.25
Etude House Fruity Lip Balm - #03 Grape 10g/0.35oz
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Etude House Fruity Lip Balm - #03 Grape 10g/0.35oz

$19.25 03 Grape
  • 03 Grape - $19.25
  • 01 Berry - $9.05
  • 02 Peach - $20.40
  • 04 Watermelon - $20.55
Etude House Fruity Lip Balm - #02 Peach 10g/0.35oz
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Etude House Fruity Lip Balm - #02 Peach 10g/0.35oz

$20.40 02 Peach
  • 02 Peach - $20.40
  • 01 Berry - $9.05
  • 03 Grape - $19.25
  • 04 Watermelon - $20.55
Dr.Ceuracle Royal Vita Propolis 33 Ampoule 15ml/0.51oz
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Dr.Ceuracle Royal Vita Propolis 33 Ampoule 15ml/0.51oz

$18.40 15ml/0.51oz
AXIS-Y Sunday Morning Refreshing Cleansing Foam 120ml/4.05oz
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AXIS-Y Sunday Morning Refreshing Cleansing Foam 120ml/4.05oz

$27.40 120ml/4.05oz
AXIS-Y Quinoa One-Step Balanced Gel Cleanser 180ml/6.08oz
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AXIS-Y Quinoa One-Step Balanced Gel Cleanser 180ml/6.08oz

$30.85 180ml/6.08oz
AXIS-Y Daily Purifying Treatment Toner 200ml /6.76oz
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AXIS-Y Daily Purifying Treatment Toner 200ml /6.76oz

$33.20 200ml /6.76oz
Pevonia Botanica RS2 Gentle Lotion (Unboxed) 120ml/4oz
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Pevonia Botanica RS2 Gentle Lotion (Unboxed) 120ml/4oz

$31.90 120ml/4oz
Pevonia Botanica RS2 Gentle Cleanser (Unboxed) 120ml/4oz
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Pevonia Botanica RS2 Gentle Cleanser (Unboxed) 120ml/4oz

$31.90 120ml/4oz
Pevonia Botanica Sensitive Skin Cleanser (Unboxed) 200ml/6.9oz
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Pevonia Botanica Sensitive Skin Cleanser (Unboxed) 200ml/6.9oz

$32.45 200ml/6.9oz
Reuzel Grooming Tonic Spray 355ml/12oz
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Reuzel Grooming Tonic Spray 355ml/12oz

$43.60 355ml/12oz
  • 355ml/12oz - $43.60
  • 100ml/3.38oz - $18.40
Reuzel Grooming Tonic Spray 100ml/3.38oz
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Reuzel Grooming Tonic Spray 100ml/3.38oz

$18.40 100ml/3.38oz
  • 100ml/3.38oz - $18.40
  • 355ml/12oz - $43.60
Lilybyred Mood Liar Velvet Tint - # 01 4.2g
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Lilybyred Mood Liar Velvet Tint - # 01 4.2g

$9.05 01
  • 01 - $9.05
  • 10 - $9.05
  • 11 - $11.20
  • 13 - $8.90
  • 06 - $9.05
  • 12 - $15.80
Lilybyred am9 to pm9 Survival Colorcara - # 05 6g
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Lilybyred am9 to pm9 Survival Colorcara - # 05 6g

$11.20 05
  • 05 - $11.20
  • 01 - $11.20
  • 02 - $11.40
  • 03 - $21.90
  • 04 - $21.55
Lilybyred am9 to pm9 Survival Colorcara - # 04 6g
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Lilybyred am9 to pm9 Survival Colorcara - # 04 6g

$21.55 04
  • 04 - $21.55
  • 01 - $11.20
  • 02 - $11.40
  • 03 - $21.90
  • 05 - $11.20

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