Best Beauty Buys Under $40

Consider this your one-stop shop for All Things Beauty. Shop our curated list of great beauty finds under $40. With scene-stealing makeup, skincare, fragrance and body care to choose from cult-fave brands like Embryolisse, Fenty Beauty, BareMinerals, Sol de Janeiro, The Ordinary and more.

25001 products

Skin1004 MADAGASCAR BRIGHTENING CAPSULE AMPOULE?100ml #Centella Asiatica Whitening Ampoules Essence 1pc?100ml Fixed Size
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Skin1004 MADAGASCAR BRIGHTENING CAPSULE AMPOULE?100ml #Centella Asiatica Whitening Ampoules Essence 1pc?100ml Fixed Size

$32.25 Fixed Size
Skin1004 MADAGASCAR POREMIZING FRESH AMPOULE ?100ml #Himalayan Rose Salt Pore Care Serum/pore control 1pc?100ml Fixed Size
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Skin1004 MADAGASCAR POREMIZING FRESH AMPOULE ?100ml #Himalayan Rose Salt Pore Care Serum/pore control 1pc?100ml Fixed Size

$33.05 Fixed Size
Skin1004 MADAGASCAR TEA-TRICA RELIEF AMPOULE?100ml #Madagascar Centella Tea-Trica Relife Amoule/acnes 1pc?100ml Fixed Size
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Skin1004 MADAGASCAR TEA-TRICA RELIEF AMPOULE?100ml #Madagascar Centella Tea-Trica Relife Amoule/acnes 1pc?100ml Fixed Size

$32.25 Fixed Size
KITSCH Aluminum Processing Cap for Deep Conditioning #spa/shower 1pc Fixed Size
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KITSCH Aluminum Processing Cap for Deep Conditioning #spa/shower 1pc Fixed Size

$15.45 Fixed Size
AllMatters (OrganiCup) Menstrual Cup Wash?New Package??75ml 1pc?75ml Fixed Size
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AllMatters (OrganiCup) Menstrual Cup Wash?New Package??75ml 1pc?75ml Fixed Size

$22.20 Fixed Size
Pony Effect COVERSTAY SKIN COVER POWDER PACT?#setting power 1pc?10.5g 003 NUDE BEIGE
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Pony Effect COVERSTAY SKIN COVER POWDER PACT?#setting power 1pc?10.5g 003 NUDE BEIGE

$36.75 setting power 1pc?10.5g
  • setting power 1pc?10.5g - $36.75
  • setting power 1pc?10.5g - $36.75
  • setting power 1pc?10.5g - $36.75
Pony Effect COVERSTAY SKIN COVER POWDER PACT?#setting power 1pc?10.5g 002 SOFT BEIGE
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Pony Effect COVERSTAY SKIN COVER POWDER PACT?#setting power 1pc?10.5g 002 SOFT BEIGE

$36.75 setting power 1pc?10.5g
  • setting power 1pc?10.5g - $36.75
  • setting power 1pc?10.5g - $36.75
  • setting power 1pc?10.5g - $36.75
Pony Effect COVERSTAY SKIN COVER POWDER PACT?#setting power 1pc?10.5g 001 LIGHT BEIGE
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Pony Effect COVERSTAY SKIN COVER POWDER PACT?#setting power 1pc?10.5g 001 LIGHT BEIGE

$36.75 setting power 1pc?10.5g
  • setting power 1pc?10.5g - $36.75
  • setting power 1pc?10.5g - $36.75
  • setting power 1pc?10.5g - $36.75
Pony Effect STAY FIT BASE PRIMER SPF50+/PA++++?CORRECTING #suncream/sunscreen/sunbase 1pc?40g Fixed Size
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Pony Effect STAY FIT BASE PRIMER SPF50+/PA++++?CORRECTING #suncream/sunscreen/sunbase 1pc?40g Fixed Size

$34.50 Fixed Size
Pony Effect STAY FIT BASE PRIMER SPF50+/PA++++?RADIANCE #suncream/sunscreen/sunbase 1pc?40g Fixed Size
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Pony Effect STAY FIT BASE PRIMER SPF50+/PA++++?RADIANCE #suncream/sunscreen/sunbase 1pc?40g Fixed Size

$34.50 Fixed Size
Pony Effect STAY FIT BASE PRIMER SPF50+/PA++++?PORE #suncream/sunscreen/sunbase 1pc?40g Fixed Size
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Pony Effect STAY FIT BASE PRIMER SPF50+/PA++++?PORE #suncream/sunscreen/sunbase 1pc?40g Fixed Size

$34.50 Fixed Size
Pony Effect SMOOTH DOUGH PUFF 2EA #cushion puff 2EA Fixed Size
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Pony Effect SMOOTH DOUGH PUFF 2EA #cushion puff 2EA Fixed Size

$11.00 Fixed Size
I'M MEME I'M CONCEALER? 1pc?10g 003 HONEY ??? -
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I'M MEME I'M CONCEALER? 1pc?10g 003 HONEY ??? -

$17.70 003 HONEY ??? -
  • 003 HONEY ??? - - $17.70
  • 001 VANILLA - F - $17.70
  • 002 CUSTARD ??? - $17.70
I'M MEME I'M CONCEALER? 1pc?10g 002 CUSTARD ???
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I'M MEME I'M CONCEALER? 1pc?10g 002 CUSTARD ???

$17.70 002 CUSTARD ???
  • 002 CUSTARD ??? - $17.70
  • 001 VANILLA - F - $17.70
  • 003 HONEY ??? - - $17.70
I'M MEME I'M CONCEALER? 1pc?10g 001 VANILLA - F
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I'M MEME I'M CONCEALER? 1pc?10g 001 VANILLA - F

$17.70 001 VANILLA - F
  • 001 VANILLA - F - $17.70
  • 002 CUSTARD ??? - $17.70
  • 003 HONEY ??? - - $17.70
I'M MEME MY CUSTOM Blush *6 shades are available?1pc/6g 06 Ginger Beige
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I'M MEME MY CUSTOM Blush *6 shades are available?1pc/6g 06 Ginger Beige

$17.70 06 Ginger Beige
  • 06 Ginger Beige - $17.70
  • 01 Mellow Pink - $17.70
  • 02 Bare Peach - - $17.70
  • 03 Lady Pink - - $17.70
  • 04 Dried Rose - - $17.70
  • 05 Vintage - Fi - $17.70
I'M MEME MY CUSTOM Blush *6 shades are available?1pc/6g 05 Vintage - Fi
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I'M MEME MY CUSTOM Blush *6 shades are available?1pc/6g 05 Vintage - Fi

$17.70 05 Vintage - Fi
  • 05 Vintage - Fi - $17.70
  • 01 Mellow Pink - $17.70
  • 02 Bare Peach - - $17.70
  • 03 Lady Pink - - $17.70
  • 04 Dried Rose - - $17.70
  • 06 Ginger Beige - $17.70
I'M MEME MY CUSTOM Blush *6 shades are available?1pc/6g 04 Dried Rose -
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I'M MEME MY CUSTOM Blush *6 shades are available?1pc/6g 04 Dried Rose -

$17.70 04 Dried Rose -
  • 04 Dried Rose - - $17.70
  • 01 Mellow Pink - $17.70
  • 02 Bare Peach - - $17.70
  • 03 Lady Pink - - $17.70
  • 05 Vintage - Fi - $17.70
  • 06 Ginger Beige - $17.70
I'M MEME MY CUSTOM Blush *6 shades are available?1pc/6g 03 Lady Pink -
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I'M MEME MY CUSTOM Blush *6 shades are available?1pc/6g 03 Lady Pink -

$17.70 03 Lady Pink -
  • 03 Lady Pink - - $17.70
  • 01 Mellow Pink - $17.70
  • 02 Bare Peach - - $17.70
  • 04 Dried Rose - - $17.70
  • 05 Vintage - Fi - $17.70
  • 06 Ginger Beige - $17.70
I'M MEME MY CUSTOM Blush *6 shades are available?1pc/6g 02 Bare Peach -
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I'M MEME MY CUSTOM Blush *6 shades are available?1pc/6g 02 Bare Peach -

$17.70 02 Bare Peach -
  • 02 Bare Peach - - $17.70
  • 01 Mellow Pink - $17.70
  • 03 Lady Pink - - $17.70
  • 04 Dried Rose - - $17.70
  • 05 Vintage - Fi - $17.70
  • 06 Ginger Beige - $17.70
I'M MEME MY CUSTOM Blush *6 shades are available?1pc/6g 01 Mellow Pink
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I'M MEME MY CUSTOM Blush *6 shades are available?1pc/6g 01 Mellow Pink

$17.70 01 Mellow Pink
  • 01 Mellow Pink - $17.70
  • 02 Bare Peach - - $17.70
  • 03 Lady Pink - - $17.70
  • 04 Dried Rose - - $17.70
  • 05 Vintage - Fi - $17.70
  • 06 Ginger Beige - $17.70
I'M MEME WATER THERAPY CALMING CUSHION SPF50+/PA++++?#hydrating/foundation 1pc?13g 002 Beige - Fix
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I'M MEME WATER THERAPY CALMING CUSHION SPF50+/PA++++?#hydrating/foundation 1pc?13g 002 Beige - Fix

$33.40 002 Beige - Fix
I'M MEME PINK BLUR TONE-UP SUN BASE SPF50+/PA++++ #suncream/sunscreen 1pc?40ml Fixed Size
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I'M MEME PINK BLUR TONE-UP SUN BASE SPF50+/PA++++ #suncream/sunscreen 1pc?40ml Fixed Size

$21.05 Fixed Size
I'M MEME PURPLE COTTON TONE CONTROL SUN BASE SPF50+/PA++++?Purple #suncream/sunscreen 1pc?40ml Fixed Size
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I'M MEME PURPLE COTTON TONE CONTROL SUN BASE SPF50+/PA++++?Purple #suncream/sunscreen 1pc?40ml Fixed Size

$22.20 Fixed Size
I'M MEME SUPER LIGHT OIL CUT SUN BASE SPF50+/PA++++ #suncream/sunscreen 1pc?40ml Fixed Size
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I'M MEME SUPER LIGHT OIL CUT SUN BASE SPF50+/PA++++ #suncream/sunscreen 1pc?40ml Fixed Size

$21.05 Fixed Size
I'M MEME I'M MULTI CUBE *6 palettes are available?#eyeshadow/blush/smokeyes 1pc?New Package 06 Icy Taro - F
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I'M MEME I'M MULTI CUBE *6 palettes are available?#eyeshadow/blush/smokeyes 1pc?New Package 06 Icy Taro - F

$26.65 eyeshadow/blush/smokeyes 1pc?New Package
  • eyeshadow/blush/smokeyes 1pc?New Package - $26.65
  • eyeshadow/blush/smokeyes 1pc?New Package - $26.65
  • eyeshadow/blush/smokeyes 1pc?New Package - $26.65
  • eyeshadow/blush/smokeyes 1pc?New Package - $26.65
  • eyeshadow/blush/smokeyes 1pc?New Package - $26.65
  • eyeshadow/blush/smokeyes 1pc?New Package - $26.65
I'M MEME I'M MULTI CUBE *6 palettes are available?#eyeshadow/blush/smokeyes 1pc?New Package 05 Vanilla Doub
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I'M MEME I'M MULTI CUBE *6 palettes are available?#eyeshadow/blush/smokeyes 1pc?New Package 05 Vanilla Doub

$26.65 eyeshadow/blush/smokeyes 1pc?New Package
  • eyeshadow/blush/smokeyes 1pc?New Package - $26.65
  • eyeshadow/blush/smokeyes 1pc?New Package - $26.65
  • eyeshadow/blush/smokeyes 1pc?New Package - $26.65
  • eyeshadow/blush/smokeyes 1pc?New Package - $26.65
  • eyeshadow/blush/smokeyes 1pc?New Package - $26.65
  • eyeshadow/blush/smokeyes 1pc?New Package - $26.65
I'M MEME I'M MULTI CUBE *6 palettes are available?#eyeshadow/blush/smokeyes 1pc?New Package 03 Baked Ginger
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I'M MEME I'M MULTI CUBE *6 palettes are available?#eyeshadow/blush/smokeyes 1pc?New Package 03 Baked Ginger

$26.65 eyeshadow/blush/smokeyes 1pc?New Package
  • eyeshadow/blush/smokeyes 1pc?New Package - $26.65
  • eyeshadow/blush/smokeyes 1pc?New Package - $26.65
  • eyeshadow/blush/smokeyes 1pc?New Package - $26.65
  • eyeshadow/blush/smokeyes 1pc?New Package - $26.65
  • eyeshadow/blush/smokeyes 1pc?New Package - $26.65
  • eyeshadow/blush/smokeyes 1pc?New Package - $26.65
I'M MEME I'M MULTI CUBE *6 palettes are available?#eyeshadow/blush/smokeyes 1pc?New Package 02 Hello Peach
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I'M MEME I'M MULTI CUBE *6 palettes are available?#eyeshadow/blush/smokeyes 1pc?New Package 02 Hello Peach

$26.65 eyeshadow/blush/smokeyes 1pc?New Package
  • eyeshadow/blush/smokeyes 1pc?New Package - $26.65
  • eyeshadow/blush/smokeyes 1pc?New Package - $26.65
  • eyeshadow/blush/smokeyes 1pc?New Package - $26.65
  • eyeshadow/blush/smokeyes 1pc?New Package - $26.65
  • eyeshadow/blush/smokeyes 1pc?New Package - $26.65
  • eyeshadow/blush/smokeyes 1pc?New Package - $26.65
I'M MEME I'M MULTI CUBE *6 palettes are available?#eyeshadow/blush/smokeyes 1pc?New Package 01 Sweet Pink -
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I'M MEME I'M MULTI CUBE *6 palettes are available?#eyeshadow/blush/smokeyes 1pc?New Package 01 Sweet Pink -

$26.65 eyeshadow/blush/smokeyes 1pc?New Package
  • eyeshadow/blush/smokeyes 1pc?New Package - $26.65
  • eyeshadow/blush/smokeyes 1pc?New Package - $26.65
  • eyeshadow/blush/smokeyes 1pc?New Package - $26.65
  • eyeshadow/blush/smokeyes 1pc?New Package - $26.65
  • eyeshadow/blush/smokeyes 1pc?New Package - $26.65
  • eyeshadow/blush/smokeyes 1pc?New Package - $26.65
I'M MEME I'M OIL CUT PACT 9.5g #setting powder/oil control 1pc?9.5g Fixed Size
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I'M MEME I'M OIL CUT PACT 9.5g #setting powder/oil control 1pc?9.5g Fixed Size

$21.05 Fixed Size
I'M MEME PINK BLUR TONE-UP PACT 10g #setting powder/skin tone correcting 1pc?10g Fixed Size
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I'M MEME PINK BLUR TONE-UP PACT 10g #setting powder/skin tone correcting 1pc?10g Fixed Size

$21.05 Fixed Size
I'M MEME PURPLE COTTON TONE CONTROL PACT 9.5g #setting powder/skin tone correcting 1pc?9.5g Fixed Size
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I'M MEME PURPLE COTTON TONE CONTROL PACT 9.5g #setting powder/skin tone correcting 1pc?9.5g Fixed Size

$21.05 Fixed Size
I'M MEME COLOR PATTERN PALETTE *3 palettes are available?#eyeshadow 1pc?7 shades in 1 003 Sand Patter
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I'M MEME COLOR PATTERN PALETTE *3 palettes are available?#eyeshadow 1pc?7 shades in 1 003 Sand Patter

$24.40 eyeshadow 1pc?7 shades in 1
  • eyeshadow 1pc?7 shades in 1 - $24.40
  • eyeshadow 1pc?7 shades in 1 - $24.40
I'M MEME COLOR PATTERN PALETTE *3 palettes are available?#eyeshadow 1pc?7 shades in 1 002 Petal Pette
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I'M MEME COLOR PATTERN PALETTE *3 palettes are available?#eyeshadow 1pc?7 shades in 1 002 Petal Pette

$24.40 eyeshadow 1pc?7 shades in 1
  • eyeshadow 1pc?7 shades in 1 - $24.40
  • eyeshadow 1pc?7 shades in 1 - $24.40
I'M MEME POWER MAGNET SETTING SPRAY?60ml #long lasting/quick dry 1pc?60ml Fixed Size
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I'M MEME POWER MAGNET SETTING SPRAY?60ml #long lasting/quick dry 1pc?60ml Fixed Size

$26.65 Fixed Size
I'M MEME Matteful Porcelain Foundation SPF30/PA+++??01 Fair Ivory?#liquid foundation 1pc?50ml 03 Beige ??? -
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I'M MEME Matteful Porcelain Foundation SPF30/PA+++??01 Fair Ivory?#liquid foundation 1pc?50ml 03 Beige ??? -

$31.15 liquid foundation 1pc?50ml
  • liquid foundation 1pc?50ml - $31.15
  • liquid foundation 1pc?50ml - $31.15
  • liquid foundation 1pc?50ml - $31.15
I'M MEME Matteful Porcelain Foundation SPF30/PA+++??01 Fair Ivory?#liquid foundation 1pc?50ml 02 Ivory ??? -
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I'M MEME Matteful Porcelain Foundation SPF30/PA+++??01 Fair Ivory?#liquid foundation 1pc?50ml 02 Ivory ??? -

$31.15 liquid foundation 1pc?50ml
  • liquid foundation 1pc?50ml - $31.15
  • liquid foundation 1pc?50ml - $31.15
  • liquid foundation 1pc?50ml - $31.15
I'M MEME Matteful Porcelain Foundation SPF30/PA+++??01 Fair Ivory?#liquid foundation 1pc?50ml 01 Fair Ivory ?
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I'M MEME Matteful Porcelain Foundation SPF30/PA+++??01 Fair Ivory?#liquid foundation 1pc?50ml 01 Fair Ivory ?

$31.15 liquid foundation 1pc?50ml
  • liquid foundation 1pc?50ml - $31.15
  • liquid foundation 1pc?50ml - $31.15
  • liquid foundation 1pc?50ml - $31.15
I'M MEME I'M AFTERNOON TEA CONTOUR PALETTE? 1pc?3 shades in 1 ROASTING COFFEE
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I'M MEME I'M AFTERNOON TEA CONTOUR PALETTE? 1pc?3 shades in 1 ROASTING COFFEE

$28.90 ROASTING COFFEE
LUNA SUNDARA Peruvian Palo Santo Essential Oil 100% Pure Wildcrafted?5ml 1pc?5ml Fixed Size
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LUNA SUNDARA Peruvian Palo Santo Essential Oil 100% Pure Wildcrafted?5ml 1pc?5ml Fixed Size

$37.85 Fixed Size
FullCupHK Breath Menstrual Cup?1pc Regular
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FullCupHK Breath Menstrual Cup?1pc Regular

$38.80 Regular
  • Regular - $38.80
  • Small - $38.80
FullCupHK Breath Menstrual Cup?1pc Small
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FullCupHK Breath Menstrual Cup?1pc Small

$38.80 Small
  • Small - $38.80
  • Regular - $38.80
PEPEE PePee High-viscosity lubricant 360ml Fixed Size
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PEPEE PePee High-viscosity lubricant 360ml Fixed Size

$37.85 Fixed Size
PEPEE PePee Lubricant 360-Colorless Original Flavor Fixed Size
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PEPEE PePee Lubricant 360-Colorless Original Flavor Fixed Size

$37.85 Fixed Size
PEPEE PePee Lubricant 360-Cool Mint Fixed Size
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PEPEE PePee Lubricant 360-Cool Mint Fixed Size

$37.85 Fixed Size
PEPEE PePee Weakly Acidic Lubricant Fixed Size
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PEPEE PePee Weakly Acidic Lubricant Fixed Size

$30.00 Fixed Size
Sagami Sagami hara Installation Lubricant 60g Fixed Size
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Sagami Sagami hara Installation Lubricant 60g Fixed Size

$26.65 Fixed Size

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