Best Beauty Buys Under $40

Consider this your one-stop shop for All Things Beauty. Shop our curated list of great beauty finds under $40. With scene-stealing makeup, skincare, fragrance and body care to choose from cult-fave brands like Embryolisse, Fenty Beauty, BareMinerals, Sol de Janeiro, The Ordinary and more.

25001 products

Masil 5 Probiotics Color Radiance Shampoo 20x8ml

Masil 5 Probiotics Color Radiance Shampoo 20x8ml

$26.20 20x8ml
  • 20x8ml - $26.20
  • 500ml - $25.00
Masil 5 Probiotics Apple Vinegar Shampoo 20x8ml

Masil 5 Probiotics Apple Vinegar Shampoo 20x8ml

$26.20 20x8ml
  • 20x8ml - $26.20
  • 500ml - $25.00
Masil 5 Probiotics Perferct Volume Shampoo 20x8ml

Masil 5 Probiotics Perfect Volume Shampoo 20x8ml

$26.20 20x8ml
Masil 5 Probiotics Color Radiance Shampoo 500ml

Masil 5 Probiotics Color Radiance Shampoo 500ml

$25.00 500ml
  • 500ml - $25.00
  • 20x8ml - $26.20
Masil 5 Probiotics Apple Vinegar Shampoo 500ml

Masil 5 Probiotics Apple Vinegar Shampoo 500ml

$25.00 500ml
  • 500ml - $25.00
  • 20x8ml - $26.20
Lilybyred Skinny Mes Brow Pencil - # 03 Dark Brown 0.09g
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Lilybyred Skinny Mes Brow Pencil - # 03 Dark Brown 0.09g

$11.15 03 Dark Brown
  • 03 Dark Brown - $11.15
  • 01 Light Brown - $13.50
  • 02 Medium Brown - $10.80
  • 04 Grey Brown - $12.35
Lilybyred Skinny Mes Brow Pencil - # 02 Medium Brown 0.09g
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Lilybyred Skinny Mes Brow Pencil - # 02 Medium Brown 0.09g

$10.80 02 Medium Brown
  • 02 Medium Brown - $10.80
  • 01 Light Brown - $13.50
  • 03 Dark Brown - $11.15
  • 04 Grey Brown - $12.35
Lilybyred Starry Eyes am9 to pm9 Slim Gel Eyeliner - # 5 Caremel Brow 0.14g
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Lilybyred Starry Eyes am9 to pm9 Slim Gel Eyeliner - # 5 Caremel Brow 0.14g

$18.10 5 Caremel Brow
  • 5 Caremel Brow - $18.10
  • 4 Galm Mocha - $8.90
  • 2 Matte Brown - $18.10
Lilybyred Starry Eyes am9 to pm9 Slim Gel Eyeliner - # 4 Galm Mocha 0.14g
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Lilybyred Starry Eyes am9 to pm9 Slim Gel Eyeliner - # 4 Galm Mocha 0.14g

$8.90 4 Galm Mocha
  • 4 Galm Mocha - $8.90
  • 5 Caremel Brow - $18.10
  • 2 Matte Brown - $18.10
Lilybyred Starry Eyes am9 to pm9 Gel Eyeliner - # 16 Copper Bronze 0.5g
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Lilybyred Starry Eyes am9 to pm9 Gel Eyeliner - # 16 Copper Bronze 0.5g

$16.95 16 Copper Bronze
  • 16 Copper Bronze - $16.95
  • 01 Starry Night - $17.25
  • 02 Glam Mocha - $16.95
  • 03 Rose Gold - $8.90
  • 04 Gold Pink - $10.20
  • 05 Mellow Coral - $14.65
  • 07 Matte Brown - $8.90
  • 12 Walnut Brown - $9.05
  • 08 Chic Brown - $15.80
  • 15 Dusty Cedar - $16.95
  • 06 Matte Black - $8.90
  • 10 Shine Gold - $9.05
  • 11 Volcanic Ash - $15.70
  • 13 Caramel Brown - $16.95
  • 14 Red Brick - $15.80
  • 01 Matte Black - $9.05
  • 03 Walnut Brown - $18.10
  • 09 Rose Velvet - $15.80
Lilybyred Starry Eyes am9 to pm9 Gel Eyeliner - # 12 Walnut Brown 0.5g
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Lilybyred Starry Eyes am9 to pm9 Gel Eyeliner - # 12 Walnut Brown 0.5g

$9.05 12 Walnut Brown
  • 12 Walnut Brown - $9.05
  • 01 Starry Night - $17.25
  • 02 Glam Mocha - $16.95
  • 03 Rose Gold - $8.90
  • 04 Gold Pink - $10.20
  • 05 Mellow Coral - $14.65
  • 07 Matte Brown - $8.90
  • 16 Copper Bronze - $16.95
  • 08 Chic Brown - $15.80
  • 15 Dusty Cedar - $16.95
  • 06 Matte Black - $8.90
  • 10 Shine Gold - $9.05
  • 11 Volcanic Ash - $15.70
  • 13 Caramel Brown - $16.95
  • 14 Red Brick - $15.80
  • 01 Matte Black - $9.05
  • 03 Walnut Brown - $18.10
  • 09 Rose Velvet - $15.80
Lilybyred Starry Eyes am9 to pm9 Gel Eyeliner - # 05 Mellow Coral 0.5g
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Lilybyred Starry Eyes am9 to pm9 Gel Eyeliner - # 05 Mellow Coral 0.5g

$14.65 05 Mellow Coral
  • 05 Mellow Coral - $14.65
  • 01 Starry Night - $17.25
  • 02 Glam Mocha - $16.95
  • 03 Rose Gold - $8.90
  • 04 Gold Pink - $10.20
  • 07 Matte Brown - $8.90
  • 12 Walnut Brown - $9.05
  • 16 Copper Bronze - $16.95
  • 08 Chic Brown - $15.80
  • 15 Dusty Cedar - $16.95
  • 06 Matte Black - $8.90
  • 10 Shine Gold - $9.05
  • 11 Volcanic Ash - $15.70
  • 13 Caramel Brown - $16.95
  • 14 Red Brick - $15.80
  • 01 Matte Black - $9.05
  • 03 Walnut Brown - $18.10
  • 09 Rose Velvet - $15.80
Lilybyred Starry Eyes am9 to pm9 Gel Eyeliner - # 04 Gold Pink 0.5g
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Lilybyred Starry Eyes am9 to pm9 Gel Eyeliner - # 04 Gold Pink 0.5g

$10.20 04 Gold Pink
  • 04 Gold Pink - $10.20
  • 01 Starry Night - $17.25
  • 02 Glam Mocha - $16.95
  • 03 Rose Gold - $8.90
  • 05 Mellow Coral - $14.65
  • 07 Matte Brown - $8.90
  • 12 Walnut Brown - $9.05
  • 16 Copper Bronze - $16.95
  • 08 Chic Brown - $15.80
  • 15 Dusty Cedar - $16.95
  • 06 Matte Black - $8.90
  • 10 Shine Gold - $9.05
  • 11 Volcanic Ash - $15.70
  • 13 Caramel Brown - $16.95
  • 14 Red Brick - $15.80
  • 01 Matte Black - $9.05
  • 03 Walnut Brown - $18.10
  • 09 Rose Velvet - $15.80
Lilybyred Starry Eyes am9 to pm9 Gel Eyeliner - # 02 Glam Mocha 0.5g
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Lilybyred Starry Eyes am9 to pm9 Gel Eyeliner - # 02 Glam Mocha 0.5g

$16.95 02 Glam Mocha
  • 02 Glam Mocha - $16.95
  • 01 Starry Night - $17.25
  • 03 Rose Gold - $8.90
  • 04 Gold Pink - $10.20
  • 05 Mellow Coral - $14.65
  • 07 Matte Brown - $8.90
  • 12 Walnut Brown - $9.05
  • 16 Copper Bronze - $16.95
  • 08 Chic Brown - $15.80
  • 15 Dusty Cedar - $16.95
  • 06 Matte Black - $8.90
  • 10 Shine Gold - $9.05
  • 11 Volcanic Ash - $15.70
  • 13 Caramel Brown - $16.95
  • 14 Red Brick - $15.80
  • 01 Matte Black - $9.05
  • 03 Walnut Brown - $18.10
  • 09 Rose Velvet - $15.80
Lilybyred Starry Eyes am9 to pm9 Gel Eyeliner - # 01 Starry Night 0.5g
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Lilybyred Starry Eyes am9 to pm9 Gel Eyeliner - # 01 Starry Night 0.5g

$17.25 01 Starry Night
  • 01 Starry Night - $17.25
  • 02 Glam Mocha - $16.95
  • 03 Rose Gold - $8.90
  • 04 Gold Pink - $10.20
  • 05 Mellow Coral - $14.65
  • 07 Matte Brown - $8.90
  • 12 Walnut Brown - $9.05
  • 16 Copper Bronze - $16.95
  • 08 Chic Brown - $15.80
  • 15 Dusty Cedar - $16.95
  • 06 Matte Black - $8.90
  • 10 Shine Gold - $9.05
  • 11 Volcanic Ash - $15.70
  • 13 Caramel Brown - $16.95
  • 14 Red Brick - $15.80
  • 01 Matte Black - $9.05
  • 03 Walnut Brown - $18.10
  • 09 Rose Velvet - $15.80
Matrix Biolage Hydrasource Shampoo by Matrix for Unisex - 1.7 oz Shampoo
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Matrix Biolage Hydrasource Shampoo by Matrix for Unisex - 1.7 oz Shampoo

$24.65 1.7 oz
Shiseido Synchro Skin Self Refreshing Cushion Compact Foundation - # 120 Ivory 13g/0.45oz
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Shiseido Synchro Skin Self Refreshing Cushion Compact Foundation - # 120 Ivory 13g/0.45oz

$32.95 #120 Ivory
Shiseido Synchro Skin Self Refreshing Foundation SPF 30 - # 410 Sunstone 30ml/1oz
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Shiseido Synchro Skin Self Refreshing Foundation SPF 30 - # 410 Sunstone 30ml/1oz

$38.50 #410 Sunstone
Shiseido MicroLiner Ink Eyeliner - # 03 Plum 0.08g/0.002oz
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Shiseido MicroLiner Ink Eyeliner - # 03 Plum 0.08g/0.002oz

$35.40 #03 Plum
Shiseido Kajal InkArtist (Shadow, Liner, Brow) - # 04 Azuki Red (Crimson) 0.8g/0.02oz
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Shiseido Kajal InkArtist (Shadow, Liner, Brow) - # 04 Azuki Red (Crimson) 0.8g/0.02oz

$35.75 #04 Azuki Red (Crimson)
Shiseido Kajal InkArtist (Shadow, Liner, Brow) - # 02 Lilac Lotus (Pink) 0.8g/0.02oz
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Shiseido Kajal InkArtist (Shadow, Liner, Brow) - # 02 Lilac Lotus (Pink) 0.8g/0.02oz

$35.65 #02 Lilac Lotus (Pink)
Shiseido Synchro Skin Self Refreshing Concealer - # 201 Light (Balanced Tone For Light Skin) 5.8ml/0.19oz
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Shiseido Synchro Skin Self Refreshing Concealer - # 201 Light (Balanced Tone For Light Skin) 5.8ml/0.19oz

$31.35 #201 Light (Balanced Tone For Light Skin)
Yves Saint Laurent Dessin Des Levres The Lip Styler - # 3 Prune 0.35g/0.01oz
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Yves Saint Laurent Dessin Des Levres The Lip Styler - # 3 Prune 0.35g/0.01oz

$39.45 #3 Prune
Naomi Campbell Naomi Campbell by Naomi Campbell for Women - 1 oz EDT Spray
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Naomi Campbell Naomi Campbell by Naomi Campbell for Women - 1 oz EDT Spray

$37.40 1 oz
Lavera Hydro Sensation Face Mist With Algae & Hyaluronic acids (Exp. Date: 01/2023) 100ml/3.4oz
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Lavera Hydro Sensation Face Mist With Algae & Hyaluronic acids (Exp. Date: 01/2023) 100ml/3.4oz

$10.40 100ml/3.4oz
Lavera Hydro Sensation Micellar Cleansing Water (Exp. Date: 01/2023) 400ml/13.5oz
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Lavera Hydro Sensation Micellar Cleansing Water (Exp. Date: 01/2023) 400ml/13.5oz

$12.50 400ml/13.5oz
Masil Wood Paddle Brush 1pcs
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Masil Wood Paddle Brush 1pcs

$16.70 1pcs
Masil 5 Probiotics Scalp Scaling Shampoo 20x8ml
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Masil 5 Probiotics Scalp Scaling Shampoo 20x8ml

$26.20 20x8ml
  • 20x8ml - $26.20
  • 500ml - $21.05
Masil 5 Probiotics Scalp Scaling Shampoo 500ml
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Masil 5 Probiotics Scalp Scaling Shampoo 500ml

$21.05 500ml
  • 500ml - $21.05
  • 20x8ml - $26.20
Masil 8 Seconds Salon Hair Volume Ampoule 15mlx10pcs
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Masil 8 Seconds Salon Hair Volume Ampoule 15mlx10pcs

$28.55 15mlx10pcs
Masil 5 Probiotics Perfect Volume Shampoo 500ml
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Masil 5 Probiotics Perfect Volume Shampoo 500ml

$21.05 500ml
Masil 8 Seconds Salon Hair Repair Ampoule Pack 15mlx10pcs
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Masil 8 Seconds Salon Hair Repair Ampoule Pack 15mlx10pcs

$29.00 15mlx10pcs
Masil 8 Seconds Liquid Hair Mask 350ml
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Masil 8 Seconds Liquid Hair Mask 350ml

$25.95 350ml
  • 350ml - $25.95
  • 20x8ml - $22.70
Masil 5 Salon No Yellow Shampoo 500ml
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Masil 5 Salon No Yellow Shampoo 500ml

$26.20 500ml
Masil 3 Salon Hair CMC Revitalizing Shampoo With Amino Acid Care Premium Shampoo 20x8ml
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Masil 3 Salon Hair CMC Revitalizing Shampoo With Amino Acid Care Premium Shampoo 20x8ml

$21.60 20x8ml
  • 20x8ml - $21.60
  • 500ml - $23.10
Masil 6 Salon Lactobacillus Hair Perfume Oil (Light) 66ml
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Masil 6 Salon Lactobacillus Hair Perfume Oil (Light) 66ml

$21.90 66ml
Masil 3 Salon Hair CMC Revitalizing Shampoo With Amino Acid Care Premium Shampoo 500ml
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Masil 3 Salon Hair CMC Revitalizing Shampoo With Amino Acid Care Premium Shampoo 500ml

$23.10 500ml
  • 500ml - $23.10
  • 20x8ml - $21.60
Masil 6 Salon Lactobacillus Hair Perfume Oil (Moisture) 66ml
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Masil 6 Salon Lactobacillus Hair Perfume Oil (Moisture) 66ml

$13.70 66ml
Masil 8 Seconds Salon Super Mild Hair Mask 20x8ml
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Masil 8 Seconds Salon Super Mild Hair Mask 20x8ml

$21.55 20x8ml
  • 20x8ml - $21.55
  • 350ml - $42.45
Masil 8 Seconds Salon Super Mild Hair Mask 350ml
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Masil 8 Seconds Salon Super Mild Hair Mask 350ml

$42.45 350ml
  • 350ml - $42.45
  • 20x8ml - $21.55
Masil 9 Protein Perfume Silk Balm 180ml
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Masil 9 Protein Perfume Silk Balm 180ml

$19.00 180ml
  • 180ml - $19.00
  • 20ml - $7.75
Masil 8 Seconds Liquid Hair Mask 20x8ml
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Masil 8 Seconds Liquid Hair Mask 20x8ml

$22.70 20x8ml
  • 20x8ml - $22.70
  • 350ml - $25.95
Masil 8 Seconds Salon Hair Mask 20x8ml
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Masil 8 Seconds Salon Hair Mask 20x8ml

$23.90 20x8ml
  • 20x8ml - $23.90
  • 350ml - $24.80
Masil 8 Seconds Salon Hair Mask 350ml
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Masil 8 Seconds Salon Hair Mask 350ml

$24.80 350ml
  • 350ml - $24.80
  • 20x8ml - $23.90
Apivita Face Mask with Royal Jelly - Firming & Revitalizing 50ml/1.69oz
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Apivita Face Mask with Royal Jelly - Firming & Revitalizing 50ml/1.69oz

$31.15 50ml/1.69oz
THE PURE LOTUS Jeju Botanical Sun Cream SPF50 (Exp. Date: 12/2022) 50ml
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THE PURE LOTUS Jeju Botanical Sun Cream SPF50 (Exp. Date: 12/2022) 50ml

$19.85 50ml
NYX Can't Stop Won't Stop Full Coverage Foundation - # Medium Olive 18ml/0.6oz
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NYX Can't Stop Won't Stop Full Coverage Foundation - # Medium Olive 18ml/0.6oz

$18.80 Medium Olive
  • Medium Olive - $18.80
  • Porcelin - $24.00
  • True Beig - $18.80
  • Beige - $18.80
  • Golden - $25.95
  • Natural - $26.65
NYX Born To Glow Liquid Illuminator - # Sunbeam 18ml/0.6oz
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NYX Born To Glow Liquid Illuminator - # Sunbeam 18ml/0.6oz

$18.80 Sunbeam
  • Sunbeam - $18.80
  • Gleam - $23.20
  • Pure Gold - $18.80

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