It's A 10

Founded in 2006, It’s a 10 is a professional haircare brand dedicated to simplifying your hair routine while delivering transformative results. Known for its multi-benefit products, It’s a 10 helps repair, protect, and enhance hair, leaving it healthier, smoother, and more manageable.

Celebrated for innovative formulas and high-performance ingredients, the brand offers a wide range of solutions—from leave-in treatments and shampoos to conditioners and styling products—designed to tackle multiple hair concerns in one step.

Today, It’s a 10 continues to empower hair enthusiasts and professionals alike, making it easy to achieve salon-quality results with minimal effort.

Shop bestsellers like the Miracle Leave-In Product, & Miracle Hair Mask 

Discover why It’s a 10 is the go-to brand for effortless, versatile, and beautifully healthy hair.

156 products

Its A 10 Potion 10 Miracle Repair Shampoo by Its A 10 for Unisex - 10 oz Shampoo

Its A 10 Potion 10 Miracle Repair Shampoo by Its A 10 for Unisex - 10 oz Shampoo

$61.10 10 oz
Its A 10 Miracle Moisture Shampoo by Its A 10 for Unisex - 33.8 oz Shampoo

Its A 10 Miracle Moisture Shampoo by Its A 10 for Unisex - 33.8 oz Shampoo

$80.90 33.8 oz
Its A 10 Miracle Moisture Shampoo by Its A 10 for Unisex - 10 oz Shampoo

Miracle Moisture Shampoo by Its A 10 for Unisex - 10 oz Shampoo

$54.30 10 oz
Its A 10 Miracle Leave-In Lite by Its A 10 for Unisex - 10 oz Hairspray

Miracle Leave-In Lite by Its A 10 for Unisex - 10 oz Hair Spray

$70.05 10 oz
Its A 10 Miracle Leave-In for Blondes by Its A 10 for Unisex - 2 oz Treatment

Miracle Leave-In for Blondes by Its A 10 for Unisex - 2 oz Treatment

$39.80 2 oz
Its A 10 Miracle Leave In Plus Keratin by Its A 10 for Unisex - 4 oz Spray

Miracle Leave In Plus Keratin by Its A 10 for Unisex - 4 oz Spray

$49.20 4 oz
Its A 10 Miracle Conditioner Plus Keratin by Its A 10 for Unisex - 5 oz Conditioner

Miracle Deep Conditioner Plus Keratin by Its A 10 for Unisex - 5 oz Conditioner

$54.30 5 oz
Its A 10 Miracle Blow Dry Glossing Conditioner by Its A 10 for Unisex - 10 oz Conditioner

Miracle Blow Dry Glossing Conditioner by Its A 10 for Unisex - 10 oz Conditioner

$57.70 10 oz
Its A 10 Miracle Brightening Shampoo For Blondes by Its A 10 for Unisex - 10 oz Shampoo

Its A 10 Miracle Brightening Shampoo For Blondes by Its A 10 for Unisex - 10 oz Shampoo

$62.80 10 oz
Its A 10 Miracle Volumizing Shampoo Sulfate-Free by Its A 10 for Unisex - 10 oz Shampoo

Miracle Volumizing Shampoo Sulfate-Free by Its A 10 for Unisex - 10 oz Shampoo

$52.60 10 oz
Its A 10 Miracle Daily Conditioner by Its A 10 for Unisex - 10 oz Conditioner

Miracle Daily Conditioner by Its A 10 for Unisex - 10 oz Conditioner

$62.80 10 oz
Its A 10 Miracle Blow Dry Glossing Leave-In by Its A 10 for Unisex - 4 oz Treatment

Blow Dry Miracle Glossing Leave-In by Its A 10 for Unisex - 4 oz Treatment

$54.30 4 oz
Its A 10 Potion 10 Miracle Repair Daily Conditioner by Its A 10 for Unisex - 10 oz Conditioner

Its A 10 Potion 10 Miracle Repair Daily Conditioner by Its A 10 for Unisex - 10 oz Conditioner

$61.10 10 oz
Its A 10 Silk Express Miracle Silk Conditioner by Its A 10 for Unisex - 5 oz Conditioner

Silk Express Miracle Silk Conditioner by Its A 10 for Unisex - 5 oz Conditioner

$62.80 5 oz
It's A 10 Blow Dry Miracle Glossing Leave-In

It's A 10 Blow Dry Miracle Glossing Leave-In 120ml/4oz

$44.80 120ml/4oz
It's A 10 Blow Dry Miracle Glossing Shampoo

It's A 10 Blow Dry Miracle Glossing Shampoo 295.7ml/10oz

2 Options Available

$45.95 295.7ml/10oz
  • 295.7ml/10oz - $45.95
  • 1000ml/33.8oz - $106.25
It's A 10 Blow Dry Miracle Glossing Shampoo

It's A 10 Blow Dry Miracle Glossing Shampoo 1000ml/33.8oz

2 Options Available

$106.25 1000ml/33.8oz
  • 295.7ml/10oz - $45.95
  • 1000ml/33.8oz - $106.25
It's A 10 Potion 10 Miracle Repair Daily Conditioner

It's A 10 Potion 10 Miracle Repair Daily Conditioner 295.7ml/10oz

$49.40 295.7ml/10oz
  • 295.7ml/10oz - $49.40
  • 1000ml/33.8oz - $115.00
It's A 10 Miracle Moisture Shampoo

It's A 10 Miracle Moisture Shampoo 295.7ml/10oz

2 Options Available

$42.45 295.7ml/10oz
  • 295.7ml/10oz - $42.45
  • 1000ml/33.8oz - $79.60
It's A 10 Miracle Daily Conditioner

It's A 10 Miracle Daily Conditioner 295.7ml/10oz

2 Options Available

$44.80 295.7ml/10oz
  • 295.7ml/10oz - $44.80
  • 1000ml/33.8oz - $135.25
It's A 10 Miracle Hair Mask

It's A 10 Miracle Hair Mask 517.5ml/17.5oz

$94.30 517.5ml/17.5oz
  • 240ml/8oz - $61.00
  • 517.5ml/17.5oz - $94.30
It's A 10 Miracle Hair Mask

It's A 10 Miracle Hair Mask 240ml/8oz

$61.00 240ml/8oz
  • 240ml/8oz - $61.00
  • 517.5ml/17.5oz - $94.30
It's A 10 Miracle Brightening Shampoo (For Blondes)

It's A 10 Miracle Brightening Shampoo (For Blondes) 295.7ml/10oz

2 Options Available

$47.10 295.7ml/10oz
  • 295.7ml/10oz - $47.10
  • 1000ml/33.8oz - $87.70
It's A 10 Miracle Whipped Shampoo

It's A 10 Miracle Whipped Shampoo 295.7ml/10oz

$48.25 295.7ml/10oz
It's A 10 Silk Express Miracle Silk Shampoo

It's A 10 Silk Express Miracle Silk Shampoo 1000ml/33.8oz

2 Options Available

$87.70 1000ml/33.8oz
  • 295.7ml/10oz - $42.45
  • 1000ml/33.8oz - $87.70
It's A 10 Potion 10 Miracle Repair Shampoo

It's A 10 Potion 10 Miracle Repair Shampoo 295.7ml/10oz

$47.10 295.7ml/10oz
  • 295.7ml/10oz - $47.10
  • 1000ml/33.8oz - $93.40
It's A 10 Miracle Shampoo Plus Keratin (Sulfate Free)

It's A 10 Miracle Shampoo Plus Keratin (Sulfate Free) 1000ml/33.8oz

2 Options Available

$145.70 1000ml/33.8oz
  • 295.7ml/10oz - $40.15
  • 1000ml/33.8oz - $145.70
It's A 10 Miracle Leave-In Potion Plus Keratin

It's A 10 Miracle Leave-In Potion Plus Keratin 88.7ml/3oz

$40.15 100ml/3.4oz
It's A 10 Silk Express Miracle Silk Conditioner

It's A 10 Silk Express Miracle Silk Conditioner 148ml/5oz

2 Options Available

$44.80 148ml/5oz
  • 148ml/5oz - $44.80
  • 517.5ml/17.5oz - $98.15
It's A 10 Silk Express Miracle Silk Shampoo

It's A 10 Silk Express Miracle Silk Shampoo 295.7ml/10oz

2 Options Available

$42.45 295.7ml/10oz
  • 295.7ml/10oz - $42.45
  • 1000ml/33.8oz - $87.70
It's A 10 Silk Express Miracle Silk Smoothing Balm

It's A 10 Silk Express Miracle Silk Smoothing Balm 148ml/5oz

$40.15 148ml/5oz
It's A 10 Five Minute Hair Repair (For Blondes)

It's A 10 Five Minute Hair Repair (For Blondes) 148ml/5oz

$37.80 148ml/5oz
It's A 10 Miracle Clay Hair Mask (For Blondes)

It's A 10 Miracle Clay Hair Mask (For Blondes) 240ml/8oz

$63.35 240ml/8oz
Its A 10 Miracle Oil Plus Keratin by Its A 10 for Unisex - 3 oz Oil
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Miracle Oil Plus Keratin by Its A 10 for Unisex - 3 oz Oil

$54.30 3 oz
Its A 10 Miracle Leave-In Potion Plus Keratin by Its A 10 for Unisex - 3 oz Smoother
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Miracle Leave-In Potion Plus Keratin by Its A 10 for Unisex - 3 oz Cream

$52.60 3 oz
Its A 10 Miracle Blow Dry Texture Spray by Its A 10 for Unisex - 8 oz Hairspray
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Miracle Blow Dry Texture Spray by Its A 10 for Unisex - 8 oz Hairspray

$71.90 8 oz
Its A 10 He Is A 10 Miracle Defining Gel by Its A 10 for Men - 5 oz Gel
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He Is A 10 Miracle Defining Gel by Its A 10 for Men - 5 oz Gel

$60.30 5 oz
Its A 10 He Is A Miracle 3-In-1 by Its A 10 for Men - 10 oz Shampoo, Conditioner and Body Wash
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He Is A Miracle 3-In-1 by Its A 10 for Men - 10 oz Shampoo, Conditioner and Body Wash

$57.05 10 oz
Its A 10 Miracle Super Hold Finishing Hairspray Plus Keratin by Its A 10 for Unisex - 10 oz Hairspray
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Miracle Super Hold Finishing Hairspray Plus Keratin by Its A 10 for Unisex - 10 oz Hair Spray

$52.60 10 oz
It's A 10 Silk Express Miracle Silk Leave-In
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It's A 10 Silk Express Miracle Silk Leave-In 295.7ml/10oz

$74.40 295.7ml/10oz
  • 295.7ml/10oz - $74.40
  • 120ml/4oz - $44.80
It's A 10 He's A 10 Miracle 3-In-1 Shampoo, Conditioner & Body Wash
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It's A 10 He's A 10 Miracle 3-In-1 Shampoo, Conditioner & Body Wash 295ml/10oz

$43.15 295ml/10oz
It's A 10 Miracle Firm Hold Gel
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It's A 10 Miracle Firm Hold Gel 148ml/5oz

$33.70 148ml/5oz
It's A 10 He's A 10 Miracle Defining Gel
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It's A 10 He's A 10 Miracle Defining Gel 148ml/5oz

$39.45 148ml/5oz
It's A 10 Miracle Leave-In (For Blondes)
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It's A 10 Miracle Leave-In (For Blondes) 120ml/4oz

$35.50 120ml/4oz