It's A 10

Founded in 2006, It’s a 10 is a professional haircare brand dedicated to simplifying your hair routine while delivering transformative results. Known for its multi-benefit products, It’s a 10 helps repair, protect, and enhance hair, leaving it healthier, smoother, and more manageable.

Celebrated for innovative formulas and high-performance ingredients, the brand offers a wide range of solutions—from leave-in treatments and shampoos to conditioners and styling products—designed to tackle multiple hair concerns in one step.

Today, It’s a 10 continues to empower hair enthusiasts and professionals alike, making it easy to achieve salon-quality results with minimal effort.

Shop bestsellers like the Miracle Leave-In Product, & Miracle Hair Mask 

Discover why It’s a 10 is the go-to brand for effortless, versatile, and beautifully healthy hair.

157 products

It's A 10 Miracle Shampoo Plus Keratin (Sulfate Free)

It's A 10 Miracle Shampoo Plus Keratin (Sulfate Free) 1000ml/33.8oz

2 Options Available

$142.20 1000ml/33.8oz
  • 295.7ml/10oz - $40.15
  • 1000ml/33.8oz - $142.20
It's A 10 Silk Express Miracle Silk Conditioner

It's A 10 Silk Express Miracle Silk Conditioner 148ml/5oz

2 Options Available

$44.80 148ml/5oz
  • 148ml/5oz - $44.80
  • 517.5ml/17.5oz - $98.15
It's A 10 Silk Express Miracle Silk Shampoo

It's A 10 Silk Express Miracle Silk Shampoo 295.7ml/10oz

2 Options Available

$42.45 295.7ml/10oz
  • 295.7ml/10oz - $42.45
  • 1000ml/33.8oz - $86.55
It's A 10 Five Minute Hair Repair (For Blondes)

It's A 10 Five Minute Hair Repair (For Blondes) 148ml/5oz

$37.80 148ml/5oz
It's A 10 Miracle Clay Hair Mask (For Blondes)

It's A 10 Miracle Clay Hair Mask (For Blondes) 240ml/8oz

$63.35 240ml/8oz
It's A 10 Miracle Volumizing Shampoo
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It's A 10 Miracle Volumizing Shampoo 1000ml/33.8oz

$112.10 1000ml/33.8oz
  • 295.7ml/10oz - $45.70
  • 1000ml/33.8oz - $112.10
It's A 10 Potion 10 Miracle Instant Repair Leave-In
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It's A 10 Potion 10 Miracle Instant Repair Leave-In 120ml/4oz

$48.00 120ml/4oz
It's A 10 Miracle Volumizing Shampoo
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It's A 10 Miracle Volumizing Shampoo 295.7ml/10oz

$45.70 295.7ml/10oz
  • 295.7ml/10oz - $45.70
  • 1000ml/33.8oz - $112.10
It's A 10 He's A 10 Miracle Defining Gel
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It's A 10 He's A 10 Miracle Defining Gel 148ml/5oz

$39.45 148ml/5oz
It's A 10 Silk Express Miracle Silk Smoothing Balm
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It's A 10 Silk Express Miracle Silk Smoothing Balm 148ml/5oz

$40.15 148ml/5oz
It's A 10 Miracle Leave-In (For Blondes)
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It's A 10 Miracle Leave-In (For Blondes) 120ml/4oz

$35.50 120ml/4oz
It's A 10 He's A 10 Miracle Pliable Paste
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It's A 10 He's A 10 Miracle Pliable Paste 59ml/2oz

$32.00 59ml/2oz
It's A 10 Miracle Shine Spray
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It's A 10 Miracle Shine Spray 118ml/4oz

$38.00 118ml/4oz