TheBalm

Founded in 2004, TheBalm Cosmetics is a playful and innovative beauty brand known for its retro-inspired packaging, high-quality formulas, and cruelty-free ethos. With a focus on versatile, multi-use products, TheBalm empowers makeup lovers to express themselves boldly and creatively.

From cult-favourite eyeshadow palettes to pigmented lipsticks and flawless foundations, TheBalm offers a wide range of products designed to suit every style, occasion, and skin type.

Shop bestsellers like the Tinted Moisturiser & Long Lasting liquid lipstick kits.

Discover why TheBalm is loved for its fun packaging, innovative formulas, and approachable, professional-quality makeup.

251 products

the Balm Meet Matte Hughes Long Lasting Liquid Lipstick - Dedicated by the Balm for Women - 0.25 oz Lip Gloss

Meet Matte Hughes Long Lasting Liquid Lipstick - Dedicated by the Balm for Women - 0.25 oz Lip Gloss

$40.70 0.25 oz
the Balm Lid-Quid Sparkling Liquid Eyeshadow - Strawberry Daiquiri by the Balm for Women - 0.15 oz Eyeshadow

Lid-Quid Sparkling Liquid Eyeshadow - Strawberry Daiquiri by the Balm for Women - 0.15 oz Eye Shadow

$38.05 0.15 oz
the Balm Lid-Quid Sparkling Liquid Eyeshadow - Rose by the Balm for Women - 0.15 oz Eyeshadow

Lid-Quid Sparkling Liquid Eyeshadow - Rose by the Balm for Women - 0.15 oz Eye Shadow

$38.05 0.15 oz
the Balm Lid-Quid Sparkling Liquid Eyeshadow - Irish Coffee by the Balm for Women - 0.15 oz Eyeshadow

Lid-Quid Sparkling Liquid Eyeshadow - Irish Coffee by the Balm for Women - 0.15 oz Eye Shadow

$38.05 0.15 oz
the Balm Lid-Quid Sparkling Liquid Eyeshadow - Champagne by the Balm for Women - 0.15 oz Eyeshadow

Lid-Quid Sparkling Liquid Eyeshadow - Champagne by the Balm for Women - 0.15 oz Eye Shadow

$38.05 0.15 oz
the Balm Lid-Quid Sparkling Liquid Eyeshadow - Bellini by the Balm for Women - 0.15 oz Eyeshadow

Lid-Quid Sparkling Liquid Eyeshadow - Bellini by the Balm for Women - 0.15 oz Eye Shadow

$38.05 0.15 oz
the Balm Meet Matte Hughes Long Lasting Liquid Lipstick - Devoted by the Balm for Women - 0.25 oz Lip Gloss

Meet Matte Hughes Long Lasting Liquid Lipstick - Devoted by the Balm for Women - 0.25 oz Lip Gloss

$40.70 0.25 oz
the Balm Lid-Quid Sparkling Liquid Eyeshadow - Lavender Mimosa by the Balm for Women - 0.15 oz Eyeshadow

Lid-Quid Sparkling Liquid Eyeshadow - Lavender Mimosa by the Balm for Women - 0.15 oz Eye Shadow

$38.05 0.15 oz
TheBalm Lid Quid Sparkling Liquid Eyeshadow - # Strawberry Daiquiri 4.5ml/0.15oz

TheBalm Lid Quid Sparkling Liquid Eyeshadow - # Strawberry Daiquiri 4.5ml/0.15oz

4 Options Available

$26.20 Strawberry Daiquiri
  • Bellini - $26.20
  • Champagne - $25.40
  • Irish Coffee - $26.20
  • Lavender Mimosa - $26.20
  • Rose - $26.40
  • Strawberry Daiquiri - $26.20
TheBalm Lid Quid Sparkling Liquid Eyeshadow - # Lavender Mimosa 4.5ml/0.15oz

TheBalm Lid Quid Sparkling Liquid Eyeshadow - # Lavender Mimosa 4.5ml/0.15oz

4 Options Available

$26.20 Lavender Mimosa
  • Bellini - $26.20
  • Champagne - $25.40
  • Irish Coffee - $26.20
  • Lavender Mimosa - $26.20
  • Rose - $26.40
  • Strawberry Daiquiri - $26.20
TheBalm Meet Matte Hughes Long Lasting Liquid Lipstick - Doting 7.4ml/0.25oz

TheBalm Meet Matte Hughes Long Lasting Liquid Lipstick - Doting 7.4ml/0.25oz

3 Options Available

$23.90 Doting
  • Committed - $23.90
  • Honest - $35.95
  • Chivalrous - $19.90
  • Sentimental - $28.55
  • Devoted - $30.10
  • Charming - $28.55
  • Loyal - $30.10
  • Adoring - $34.20
  • Sincere - $28.55
  • Trustworthy - $35.35
  • Doting - $23.90
  • Dedicated - $12.50
  • Genuine - $28.55
  • Humble - $28.55
TheBalm Meet Matte Hughes Long Lasting Liquid Lipstick - Honest 7.4ml/0.25oz

TheBalm Meet Matte Hughes Long Lasting Liquid Lipstick - Honest 7.4ml/0.25oz

3 Options Available

$35.95 Honest
  • Committed - $23.90
  • Honest - $35.95
  • Chivalrous - $19.90
  • Sentimental - $28.55
  • Devoted - $30.10
  • Charming - $28.55
  • Loyal - $30.10
  • Adoring - $34.20
  • Sincere - $28.55
  • Trustworthy - $35.35
  • Doting - $23.90
  • Dedicated - $12.50
  • Genuine - $28.55
  • Humble - $28.55
TheBalm Anne T. Dotes Tinted Moisturizer - # 34

TheBalm Anne T. Dotes Tinted Moisturizer - # 34 30ml/1oz

$35.50 34
  • 10 - $35.80
  • 14 - $30.85
  • 26 - $38.10
  • 34 - $35.50
  • 18 - $40.10
TheBalm Anne T. Dotes Tinted Moisturizer - # 26

TheBalm Anne T. Dotes Tinted Moisturizer - # 26 30ml/1oz

$38.10 26
  • 10 - $35.80
  • 14 - $30.85
  • 26 - $38.10
  • 34 - $35.50
  • 18 - $40.10
TheBalm Lid Quid Sparkling Liquid Eyeshadow - # Champagne

TheBalm Lid Quid Sparkling Liquid Eyeshadow - # Champagne 4.5ml/0.15oz

4 Options Available

$25.40 Champagne
  • Bellini - $26.20
  • Champagne - $25.40
  • Irish Coffee - $26.20
  • Lavender Mimosa - $26.20
  • Rose - $26.40
  • Strawberry Daiquiri - $26.20
TheBalm Lid Quid Sparkling Liquid Eyeshadow - # Irish Coffee

TheBalm Lid Quid Sparkling Liquid Eyeshadow - # Irish Coffee 4.5ml/0.15oz

4 Options Available

$26.20 Irish Coffee
  • Bellini - $26.20
  • Champagne - $25.40
  • Irish Coffee - $26.20
  • Lavender Mimosa - $26.20
  • Rose - $26.40
  • Strawberry Daiquiri - $26.20
TheBalm Thebalmfire (Highlighting Shadow/Blush Duo) - # Beach Goer

TheBalm Thebalmfire (Highlighting Shadow/Blush Duo) - # Beach Goer 10g/0.35oz

$39.00 Beach Goer
  • Game Day - $44.15
  • Beach Goer - $39.00
  • Night Owl - $21.95
TheBalm Lid Quid Sparkling Liquid Eyeshadow - # Bellini

TheBalm Lid Quid Sparkling Liquid Eyeshadow - # Bellini 4.5ml/0.15oz

4 Options Available

$26.20 Bellini
  • Bellini - $26.20
  • Champagne - $25.40
  • Irish Coffee - $26.20
  • Lavender Mimosa - $26.20
  • Rose - $26.40
  • Strawberry Daiquiri - $26.20
TheBalm Meet Matte Hughes Long Lasting Liquid Lipstick - Sincere

TheBalm Meet Matte Hughes Long Lasting Liquid Lipstick - Sincere 7.4ml/0.25oz

$28.55 Sincere
  • Committed - $23.90
  • Honest - $35.95
  • Chivalrous - $19.90
  • Sentimental - $28.55
  • Devoted - $30.10
  • Charming - $28.55
  • Loyal - $30.10
  • Adoring - $34.20
  • Sincere - $28.55
  • Trustworthy - $35.35
  • Doting - $23.90
  • Dedicated - $12.50
TheBalm Meet Matte Hughes Long Lasting Liquid Lipstick - Devoted

TheBalm Meet Matte Hughes Long Lasting Liquid Lipstick - Devoted 7.4ml/0.25oz

3 Options Available

$30.10 Devoted
  • Committed - $23.90
  • Honest - $35.95
  • Chivalrous - $19.90
  • Sentimental - $28.55
  • Devoted - $30.10
  • Charming - $28.55
  • Loyal - $30.10
  • Adoring - $34.20
  • Sincere - $28.55
  • Trustworthy - $35.35
  • Doting - $23.90
  • Dedicated - $12.50
  • Genuine - $28.55
  • Humble - $28.55
TheBalm Meet Matte Hughes Long Lasting Liquid Lipstick - Sentimental

TheBalm Meet Matte Hughes Long Lasting Liquid Lipstick - Sentimental 7.4ml/0.25oz

3 Options Available

$28.55 Sentimental
  • Committed - $23.90
  • Honest - $35.95
  • Chivalrous - $19.90
  • Sentimental - $28.55
  • Devoted - $30.10
  • Charming - $28.55
  • Loyal - $30.10
  • Adoring - $34.20
  • Sincere - $28.55
  • Trustworthy - $35.35
  • Doting - $23.90
  • Dedicated - $12.50
  • Genuine - $28.55
  • Humble - $28.55
TheBalm Hot Mama! Shadow/ Blush

TheBalm Hot Mama! Shadow/ Blush 7.08g/0.25oz

$33.20 7.08g/0.25oz
TheBalm Meet Matte Hughes Long Lasting Liquid Lipstick - Loyal

TheBalm Meet Matte Hughes Long Lasting Liquid Lipstick - Loyal 7.4ml/0.25oz

3 Options Available

$30.10 Loyal
  • Committed - $23.90
  • Honest - $35.95
  • Chivalrous - $19.90
  • Sentimental - $28.55
  • Devoted - $30.10
  • Charming - $28.55
  • Loyal - $30.10
  • Adoring - $34.20
  • Sincere - $28.55
  • Trustworthy - $35.35
  • Doting - $23.90
  • Dedicated - $12.50
  • Genuine - $28.55
  • Humble - $28.55
TheBalm Thebalmfire (Highlighting Shadow/Blush Duo) - # Game Day

TheBalm Thebalmfire (Highlighting Shadow/Blush Duo) - # Game Day 10g/0.35oz

$44.15 Game Day
  • Game Day - $44.15
  • Beach Goer - $39.00
  • Night Owl - $21.95
TheBalm Lid Quid Sparkling Liquid Eyeshadow - # Rose

TheBalm Lid Quid Sparkling Liquid Eyeshadow - # Rose 4.5ml/0.15oz

4 Options Available

$26.40 Rose
  • Bellini - $26.20
  • Champagne - $25.40
  • Irish Coffee - $26.20
  • Lavender Mimosa - $26.20
  • Rose - $26.40
  • Strawberry Daiquiri - $26.20
the Balm Pretty Smart Lip Gloss - Pow! by the Balm for Women - 0.219 oz Lip Gloss
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Pretty Smart Lip Gloss - Pow! by the Balm for Women - 0.219 oz Lip Gloss

$31.90 0.219 oz
the Balm Meet Matte HughesLiquid Lipsticks Set by the Balm for Women - 6 x 0.24 oz Trustworthy, Sincere, Charming, Genuin, Patient, Humble
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Meet Matte Hughes Mini Long-Lasting Liquid Lipsticks Set by the Balm for Women - 6 Pc 0.04oz Lipstick - Trustworthy, 0.04oz Lipstick - Sincere, 0.04oz Lipstick - Charming, 0.04oz Lipstick - Genuin, 0.04oz Lipstick - Patient, 0.04oz Lipstick - Humble

$70.25 6 x 0.24 oz
the Balm Meet Matte Hughes Long Lasting Liquid Lipstick - Trustworthy by the Balm for Women - 0.25 oz Lip Gloss
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Meet Matte Hughes Long Lasting Liquid Lipstick - Trustworthy by the Balm for Women - 0.25 oz Lip Gloss

$52.10 0.25 oz
the Balm Meet Matte Hughes Long Lasting Liquid Lipstick - Loyal by the Balm for Women - 0.25 oz Lip Gloss
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Meet Matte Hughes Long Lasting Liquid Lipstick - Loyal by the Balm for Women - 0.25 oz Lip Gloss

$42.40 0.25 oz
the Balm Meet Matte Hughes Long Lasting Liquid Lipstick - Charming by the Balm for Women - 0.25 oz Lip Gloss
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the Balm Meet Matte Hughes Long Lasting Liquid Lipstick - Charming by the Balm for Women - 0.25 oz Lip Gloss

$52.10 0.25 oz
the Balm Meet Matte Hughes Long Lasting Liquid Lipstick - Adoring by the Balm for Women - 0.25 oz Lip Gloss
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Meet Matte Hughes Long Lasting Liquid Lipstick - Adoring by the Balm for Women - 0.25 oz Lip Gloss

$48.40 0.25 oz
the Balm Mary-Lou Manizer by the Balm for Women - 0.3 oz Compact
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Mary-Lou Manizer by the Balm for Women - 0.32 oz Compact

$56.90 0.3 oz
the Balm Balm Desert Bronzer-Blush by the Balm for Women - 0.23 oz Makeup
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Balm Desert Bronzer-Blush by the Balm for Women - 0.23 oz Blush

$53.50 0.23 oz
the Balm Meet Matte Hughes Long Lasting Liquid Lipstick - Doting by the Balm for Women - 0.25 oz Lip Gloss
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Meet Matte Hughes Long Lasting Liquid Lipstick - Doting by the Balm for Women - 0.25 oz Lip Gloss

$44.10 0.25 oz
the Balm Meet Matte Hughes Long Lasting Liquid Lipstick - Sentimental by the Balm for Women - 0.25 oz Lip Gloss
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Meet Matte Hughes Long Lasting Liquid Lipstick - Sentimental by the Balm for Women - 0.25 oz Lip Gloss

$37.30 0.25 oz
the Balm Meet Matte Hughes Long Lasting Liquid Lipstick - Sincere by the Balm for Women - 0.25 oz Lip Gloss
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the Balm Meet Matte Hughes Long Lasting Liquid Lipstick - Sincere by the Balm for Women - 0.25 oz Lip Gloss

$47.55 0.25 oz
the Balm Overshadow Shimmering All-Mineral Eyeshadow - If yure Rich, Im Single by the Balm for Women - 0.02 oz Eyeshadow
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Overshadow Mineral Eyeshadow - If youRe Rich, IM Single by the Balm for Women - 0.02 oz Eye Shadow

$32.70 0.02 oz
TheBalm Anne T. Dotes Concealer - # 10 9g/0.32oz
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TheBalm Anne T. Dotes Concealer - # 10 9g/0.32oz

$31.25 10
  • 10 - $31.25
  • 14 - $31.65
  • 18 - $21.55
  • 26 - $27.30
  • 34 - $20.40
TheBalm Mary Lou Manizer 8.5g/0.3oz
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TheBalm Mary Lou Manizer 8.5g/0.3oz

$30.85 8.5g/0.3oz
TheBalm Schwing Liquid Eyeliner - Black
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TheBalm Schwing Liquid Eyeliner - Black 1.7ml/0.05oz

$23.90 1.7ml/0.05oz
TheBalm TheBalmJour Creamy Lip Stain - # Konnichiwa!
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TheBalm TheBalmJour Creamy Lip Stain - # Konnichiwa! 6.5ml/0.22oz

$26.20 Konnichiwa!
  • Aloha! - $23.30
  • Ciao! - $12.50
  • Hello! - $21.00
  • Hola! - $13.55
  • Konnichiwa! - $26.20
  • Namaste! - $22.00
  • Ni Hao! - $22.70
  • Salut! - $20.00
TheBalm Read My Lips (Lip Gloss Infused With Ginseng) - #Hubba Hubba!
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TheBalm Read My Lips (Lip Gloss Infused With Ginseng) - #Hubba Hubba! 6.5ml/0.219oz

$25.40 Hubba Hubba!
  • Pop! - $19.50
  • Pow! - $17.80
  • Hubba Hubba! - $25.40
  • Va Va Voom! - $13.55
  • Wow! - $17.80
  • Ka Bang! - $21.55