TheBalm
Founded in 2004, TheBalm Cosmetics is a playful and innovative beauty brand known for its retro-inspired packaging, high-quality formulas, and cruelty-free ethos. With a focus on versatile, multi-use products, TheBalm empowers makeup lovers to express themselves boldly and creatively.
From cult-favourite eyeshadow palettes to pigmented lipsticks and flawless foundations, TheBalm offers a wide range of products designed to suit every style, occasion, and skin type.
Shop bestsellers like the Tinted Moisturiser & Long Lasting liquid lipstick kits.
Discover why TheBalm is loved for its fun packaging, innovative formulas, and approachable, professional-quality makeup.