TheBalm

Founded in 2004, TheBalm Cosmetics is a playful and innovative beauty brand known for its retro-inspired packaging, high-quality formulas, and cruelty-free ethos. With a focus on versatile, multi-use products, TheBalm empowers makeup lovers to express themselves boldly and creatively.

From cult-favourite eyeshadow palettes to pigmented lipsticks and flawless foundations, TheBalm offers a wide range of products designed to suit every style, occasion, and skin type.

Shop bestsellers like the Tinted Moisturiser & Long Lasting liquid lipstick kits.

Discover why TheBalm is loved for its fun packaging, innovative formulas, and approachable, professional-quality makeup.

252 products

TheBalm Thebalmfire (Highlighting Shadow/Blush Duo) - # Night Owl

TheBalm Thebalmfire (Highlighting Shadow/Blush Duo) - # Night Owl 10g/0.35oz

$21.95 Night Owl
  • Game Day - $44.15
  • Beach Goer - $39.00
  • Night Owl - $21.95
TheBalm Bronzilla Bronzer
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TheBalm Bronzilla Bronzer 8.5g/0.3oz

$33.05 8.5g/0.3oz
TheBalm Plum Your Pucker Lip Gloss - # Dramatize
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TheBalm Plum Your Pucker Lip Gloss - # Dramatize 7ml/0.237oz

$21.00 Dramatize
  • Elaborate - $10.35
  • Dramatize - $21.00
  • Exaggerate - $16.75
  • Amplify - $27.30
  • Magnify - $16.95
  • Enhance - $10.50
  • Overstate - $13.70
  • Extravagant - $25.00
TheBalm Anne T. Dotes Concealer - # 26
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TheBalm Anne T. Dotes Concealer - # 26 9g/0.32oz

$27.30 26
  • 14 - $31.65
  • 18 - $21.55
  • 26 - $27.30
  • 34 - $20.40
  • 10 - $31.25
TheBalm Read My Lips (Lip Gloss Infused With Ginseng) - #Pow!
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TheBalm Read My Lips (Lip Gloss Infused With Ginseng) - #Pow! 6.5ml/0.219oz

$17.80 Pow!
  • Pop! - $19.50
  • Pow! - $17.80
  • Hubba Hubba! - $25.40
  • Va Va Voom! - $13.55
  • Wow! - $17.80
  • Ka Bang! - $21.55
TheBalm Read My Lips (Lip Gloss Infused With Ginseng) - #Hubba Hubba!
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TheBalm Read My Lips (Lip Gloss Infused With Ginseng) - #Hubba Hubba! 6.5ml/0.219oz

$25.40 Hubba Hubba!
  • Pop! - $19.50
  • Pow! - $17.80
  • Hubba Hubba! - $25.40
  • Va Va Voom! - $13.55
  • Wow! - $17.80
  • Ka Bang! - $21.55
TheBalm Plum Your Pucker Lip Gloss - # Amplify
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TheBalm Plum Your Pucker Lip Gloss - # Amplify 7ml/0.237oz

$27.30 Amplify
  • Elaborate - $10.35
  • Dramatize - $21.00
  • Exaggerate - $16.75
  • Amplify - $27.30
  • Magnify - $16.95
  • Enhance - $10.50
  • Overstate - $13.70
  • Extravagant - $25.00
TheBalm TheBalmJour Creamy Lip Stain - # Ni Hao!
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TheBalm TheBalmJour Creamy Lip Stain - # Ni Hao! 6.5ml/0.22oz

$22.70 Ni Hao!
  • Aloha! - $23.30
  • Ciao! - $12.50
  • Hello! - $21.00
  • Hola! - $13.55
  • Konnichiwa! - $26.20
  • Namaste! - $22.00
  • Ni Hao! - $22.70
  • Salut! - $20.00
TheBalm Autobalm Shadows On The Go Palette (1x Eye Primer, 7x Eyeshadow) - # Day 2 Nite
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TheBalm Autobalm Shadows On The Go Palette (1x Eye Primer, 7x Eyeshadow) - # Day 2 Nite 6.7g/0.23oz

$38.00 Day 2 Nite
  • Pic Perf - $41.00
  • Day 2 Nite - $38.00
TheBalm Plum Your Pucker Lip Gloss - # Elaborate
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TheBalm Plum Your Pucker Lip Gloss - # Elaborate 7ml/0.237oz

$10.35 Elaborate
  • Elaborate - $10.35
  • Dramatize - $21.00
  • Exaggerate - $16.75
  • Amplify - $27.30
  • Magnify - $16.95
  • Enhance - $10.50
  • Overstate - $13.70
  • Extravagant - $25.00
TheBalm Plum Your Pucker Lip Gloss - # Exaggerate
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TheBalm Plum Your Pucker Lip Gloss - # Exaggerate 7ml/0.237oz

$16.75 Exaggerate
  • Elaborate - $10.35
  • Dramatize - $21.00
  • Exaggerate - $16.75
  • Amplify - $27.30
  • Magnify - $16.95
  • Enhance - $10.50
  • Overstate - $13.70
  • Extravagant - $25.00
TheBalm BrowPow Eyebrow Powder - #Blonde Blond
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TheBalm BrowPow Eyebrow Powder - #Blonde Blond 1.2g/0.04oz

$27.30 Blonde Blond
  • Blonde Blond - $27.30
  • Light Brown - $27.45
  • Dark Brown - $28.45