A premium, extra-charged whitening toothpaste Made with clean ingredients that are safe & gentle Clinically-proven to whiten while maintaining healthy teeth & gums without sensitivity Contains 3X Calprox®, which means triple the whitening power for 9 shades of whitening on average in 30 days Fights plaque 10X better than leading plaque-removing toothpastes Features an added boost of fluoride, calcium & phosphates to build even more strength while protecting against cavities Perfect for those with deep-set stains or anyone wanting a super-white smile