Trusted by Parents Since 1949 Fluoride Free, 40% Xylitol Xylitol effectively prevents tooth decay and keeps the mouth clean All natural ingredients, without any chemicals or harmful substances (such as: fluorine, saccharin, foam booster, sodium benzoate, benzyl alcohol, titanium dioxide, pigment, artificial flavor, etc.) Sodium Lauryl Sulfate (SLS) Free Organic calendula extract, effectively prevents gum problems and plaque build-up EWG certification cruelty free Origin: Made in Australia, imported with original packaging Recommended use Apply a small amount to a suitable Jack N' Jill toothbrush. After meals, brush teeth gently in circular motions, twice daily. Harmful if swallowed when used as directed. Other ingredients Xylitol, Purified Water, Glycerin (Coconut Source), Silicon Dioxide, Organic Banana Flavor, Xanthan Gum, Organic Calendula Banana Extract, Potassium Sorbate (Natural Source), Citric Acid.