A 100% vegan & color-keeping shampoo Gently cleanses hair while effectively reducing color fade Precisely formulated with botanical cleansers for cleansing color-treated hair without stripping to minimize color wash out Contains neutralizing power to instantly neutralize color-dulling particles to help protect hair Enriched with dual-charged molecules to create a protective shield to keep water from penetrating into hair Infused with apricot to nourish & smooth cuticles Helps keep hair soft, bouncy & hydrated Features Aveda?s own Pure-Fume TM aroma with osmanthus, certified organic orange, cypress, cedarwood & other pure flower & plant essences 94% naturally derived Suitable for all hair types Safe for color-treated, highlighted & chemically processed hair Cruelty free & silicone free & sulfate cleansers free People tested