This fluoride-free toothpaste has been created from its key ingredient, organic olive oil. The addition of organic charcoal, known for its cleansing and purifying properties, helps to whiten teeth, as does hydroxyapatite, a remineralising agent that also helps to restore whiteness to enamel and reduce tooth hyper-sensitivity. This toothpaste is also double-minted as it contains organic spearmint and organic spearmint essential oils, which provide a delicious minty taste and a fresh feeling. Packaged in a 100% recyclable aluminium jar, the format is easy to carry, making it ideal for everyday use and even for travel.