L'Or?al Paris Elvive Colour-Protect Shampoo with red peony and UV filters nourishes brightens and protects coloured hair for up to 10 weeks*: - Seals in hair colour. - Protects hair against external aggressors. - Colour vibrancy and intense softness of the 1st days are preserved and prolonged.** Now in a new bottle made of 100% recycled plastic*** and is 100% recyclable! *Instrumental test after application of the Colour Protect Shampoo and Conditioner of the range. **Consumer test on 204 women after application of the Colour Protect Shampoo and Conditioner. ***Excluding cap and dyes.