Silicone builds up on the hair shaft to make hair limp & lank and blocks out the beneficial attributes of conditioners, treatments and absorption of colour or dyes. Added botanical oil helps prevent water loss and injects moisture into the scalp & hair. The lipids present in botanical oil increases hair's elasticity, volume & shine & also stimulates hair growth through omega's 3, 6 & 9. Botanical oil contains gamma-linoleic acid, which improves the condition of hair & contributes to keratin formation for stronger & healthier hair. No silicone means natural oils will move down the hair shaft making your hair much healthier too. Gorgeous pomegranate botanicals is fresh & sunny. To remove the build up of silicone it will take 2-3 weeks using our Silicone Free Shampoo along with our Silicone Free Hair Conditioner. HINT: Using hair sprays, gels or other hair care products (that are usually loaded with silicone) will mean you need to start again to rid your hair of silicone! 100% vegan, Concentrated, Grey water safe, Palm oil free, No SLS/SLES.