A vegan-friendly brightening shampoo for dull, brassy blonde & grey hair Formulated with Optical Brighteners & Violet Hues to reduce the appearance of discoloration Delivers reflective shine & a brighter appearance Contains Hydrolysed Wheat Protein to strengthen hair strands & improve moisture retention Reduces yellow brassy tones without staining Makes highlights stay looking fresher for longer Scented with a calming & soothing Lavender fragrance Hair feels softer & more manageable Gentle enough for daily use