The luxurious anti-age max ls cleanser provides a clean, refreshed appearance and preps the skin for anti-aging. The foaming formula purifies the skin of impurities that can lead to signs of premature aging and helps skin feel smoother. This product was formerly known as Max LS Power V Lifting Lotion. In an effort to take care of the environment like we take care of men's skin. Youth Renewing Technology hydrates and boosts skin’s cellular energy for visible radiance, and rejuvenates to smooth fine dry lines.