Best Beauty Buys Under $40

Consider this your one-stop shop for All Things Beauty. Shop our curated list of great beauty finds under $40. With scene-stealing makeup, skincare, fragrance and body care to choose from cult-fave brands like Embryolisse, Fenty Beauty, BareMinerals, Sol de Janeiro, The Ordinary and more.

25001 products

Cancer Council Kids Sunscreen SPF50+ 35ml/1.18oz

Cancer Council Kids Sunscreen SPF50+ 35ml/1.18oz

$34.00 35ml/1.18oz
Maybelline Color Sensational Ultimatte Slim Lipstick - 499 More Blush 1.7g
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Maybelline Color Sensational Ultimatte Slim Lipstick - 499 More Blush 1.7g

$31.15 499 More Blush
Maybelline Color Sensational Ultimatte Slim Lipstick 699 More Buff 1.7g/0.06oz
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Maybelline Color Sensational Ultimatte Slim Lipstick 699 More Buff 1.7g/0.06oz

$34.00 1.7g/0.06oz
Maybelline Fit Me Concealer 20 Sand 6.8ml/0.23oz
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Maybelline Fit Me Concealer 20 Sand 6.8ml/0.23oz

$34.00 6.8ml/0.23oz
Maybelline SuperStay Under Eye Concealer - 25 Medium
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Maybelline SuperStay Under Eye Concealer - 25 Medium

$38.70 25 Medium
Maybelline Fit Me Matte + Poreless Liquid Foundation Makeup 1.0 NUDE
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Maybelline Fit Me Matte + Poreless Liquid Foundation Makeup 1.0 NUDE

$32.60
Maybelline New York Color Sensational Shaping Lip Liner Retractable Pencil - Palest Pink 135
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Maybelline New York Color Sensational Shaping Lip Liner Retractable Pencil - Palest Pink 135

$34.00 Palest Pink 135
Maybelline SuperStay Matte Ink Liquid Lipstick - Pioneer 20
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Maybelline SuperStay Matte Ink Liquid Lipstick - Pioneer 20

$34.00 Pioneer 20
Maybelline Superstay 30H Longwear Concealer - Ivory 05
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Maybelline Superstay 30H Longwear Concealer - Ivory 05

$34.00 Ivory 05
Maybelline Tattoo Brow 3 Day Eyebrow Gel Tint - Dark Brown
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Maybelline Tattoo Brow 3 Day Eyebrow Gel Tint - Dark Brown

$34.00 Dark Brown
Maybelline Master Liner 24HR Cream Eyeliner Pencil - Black
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Maybelline Master Liner 24HR Cream Eyeliner Pencil - Black

$38.25 Black
Maybelline Instant Age Rewind Eraser Multi-Use Concealer - Sand, 6ml
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Maybelline Instant Age Rewind Eraser Multi-Use Concealer - Sand, 6ml

$34.00 Sand,
Maybelline Color Sensational Shaping Lip Liner Nude Whisper
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Maybelline Color Sensational Shaping Lip Liner Nude Whisper

$34.00
Maybelline SuperStay Matte Ink Liquid Lipstick - Dreamer 10
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Maybelline SuperStay Matte Ink Liquid Lipstick - Dreamer 10

$34.00 Dreamer 10
Maybelline Tattoo Brow 36HR Eyebrow Pencil - Soft Brown
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Maybelline Tattoo Brow 36HR Eyebrow Pencil - Soft Brown

$34.00 Soft Brown
Maybelline SuperStay Matte Ink Liquid Lipstick - Ground-breaker 117
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Maybelline SuperStay Matte Ink Liquid Lipstick - Ground-breaker 117

$34.00
Maybelline Fit Me Matte + Poreless Primer
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Maybelline Fit Me Matte + Poreless Primer

$34.00
Maybelline Instant Age Rewind Instant Perfector 4-In-1 Matte Makeup Medium/Deep
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Maybelline Instant Age Rewind Instant Perfector 4-In-1 Matte Makeup Medium/Deep

$34.00
Maybelline Fit Me Natural Coverage Concealer - Light 15
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Maybelline Fit Me Natural Coverage Concealer - Light 15

$34.00 Light 15
Maybelline Lash Sensational Full Fan Effect Mascara - Blackest Black
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Maybelline Lash Sensational Full Fan Effect Mascara - Blackest Black

$32.60 Blackest Black
Maybelline Fit Me Matte & Poreless Mattifying Liquid Foundation - Natural Beige 220
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Maybelline Fit Me Matte & Poreless Mattifying Liquid Foundation - Natural Beige 220

$32.60 Natural Beige 220
Maybelline Instant Age Rewind Eraser Multi-Use Concealer - Fair 6ml
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Maybelline Instant Age Rewind Eraser Multi-Use Concealer - Fair 6ml

$34.00 Fair
Maybelline Express Brow Ultra Slim Pencil Eyebrow Makeup Soft Brown
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Maybelline Brow Ultra Slim Eyebrow Pencil 90mg

$34.00
Maybelline Fit Me Dewy & Smooth Luminous Liquid Foundation - Sandy Beige 210
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Maybelline Fit Me Dewy & Smooth Luminous Liquid Foundation - Sandy Beige 210

$32.60 Sandy Beige 210
Maybelline Tattoo Liner Ink Pen
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Maybelline Tattoo Liner Ink Pen

$34.00
Maybelline Volum Express the Colossal Waterproof Volumizing Mascara Glam Black
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Maybelline Colossal Volumizing Waterproof Mascara - Glam Black

$32.60 Glam Black
Maybelline SuperStay Matte Ink Liquid Lipstick - Ruler 80
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Maybelline SuperStay Matte Ink Liquid Lipstick - Ruler 80

$34.00 Ruler 80
Maybelline Fit Me Dewy & Smooth Luminous Liquid Foundation - Sun Beige 310
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Maybelline Fit Me Dewy & Smooth Luminous Liquid Foundation - Sun Beige 310

$32.60 Sun Beige 310
Maybelline Color Sensational Made for All Lipstick - Pink For Me 376
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Maybelline Color Sensational Made for All Lipstick - Pink For Me 376

$34.00 Pink For Me 376
Maybelline Superstay 30HR Longwear Foundation - 21 Nude Beige 30mL
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Maybelline Superstay 30HR Longwear Foundation - 21 Nude Beige 30mL

$36.85 21 Nude Beige
Maybelline SuperStay Matte Ink Longwear Liquid Lipstick - Revolutionary 180
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Maybelline SuperStay Matte Ink Longwear Liquid Lipstick - Revolutionary 180

$34.00 Revolutionary 180
Maybelline The Falsies Lash Lift Volumising Mascara - Ultra Black 9.6mL
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Maybelline The Falsies Lash Lift Volumising Mascara - Ultra Black 9.6mL

$32.60 Ultra Black
Maybelline Fit Me Matte & Poreless Mattifying Liquid Foundation - Pure Beige 235
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Maybelline Fit Me Matte & Poreless Mattifying Liquid Foundation - Pure Beige 235

$32.60 Pure Beige 235
Maybelline SuperStay Matte Ink Longwear Liquid Lipstick - Savant 155
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Maybelline SuperStay Matte Ink Longwear Liquid Lipstick - Savant 155

$34.00 Savant 155
Maybelline Hypersharp 36H Extreme Ink Eyeliner Brown
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Maybelline Hypersharp 36H Extreme Ink Eyeliner Brown

$34.00
Maybelline New York Color Sensational Made for All Lipstick - Mauve For Me 373
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Maybelline New York Color Sensational Made for All Lipstick - Mauve For Me 373

$34.00 Mauve For Me 373
Maybelline Master Chrome Metallic Highlighter Powder - Molten Gold
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Maybelline Master Chrome Metallic Highlighter Powder - Molten Gold

$34.00 Molten Gold
Maybelline Fit Me Dewy & Smooth Luminous Liquid Foundation - Natural Buff 230
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Maybelline Fit Me Dewy & Smooth Luminous Liquid Foundation - Natural Buff 230

$32.60 Natural Buff 230
Maybelline SuperStay Matte Ink Liquid Lipstick - Artist 120
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Maybelline SuperStay Matte Ink Liquid Lipstick - Artist 120

$34.00 Artist 120
Maybelline Instant Age Rewind Instant Perfector 4-In-1 Glow Makeup Medium
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Maybelline Instant Age Rewind Instant Perfector 4-In-1 Glow Makeup Medium

$26.90
Maybelline Superstay 30H Longwear Concealer - Fair 10
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Maybelline Superstay 30H Longwear Concealer - Fair 10

$34.00 Fair 10
Maybelline City Bronzer and Contour Powder - Medium Warm 250
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Maybelline City Bronzer and Contour Powder - Medium Warm 250

$34.00 Medium Warm 250
Maybelline Master Chrome Metallic Highlighter Powder - Molten Rose Gold
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Maybelline Master Chrome Metallic Highlighter Powder - Molten Rose Gold

$34.00 Molten Rose Gold
Maybelline Hypersharp 36H Extreme Ink Eyeliner Black
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Maybelline Hypersharp 36H Extreme Ink Eyeliner Black

$34.00
Maybelline New York Lash Sensational Sky High Mascara Cosmic Black
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Maybelline New York Lash Sensational Sky High Mascara Cosmic Black

$32.60
Maybelline Cheek Heat Gel Cream Blush - Nude Burn
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Maybelline Cheek Heat Gel Cream Blush - Nude Burn

$34.00 Nude Burn
Maybelline Instant Age Rewind Instant Perfector 4-In-1 Glow Makeup Medium/Deep
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Maybelline Instant Age Rewind Instant Perfector 4-In-1 Glow Makeup Medium/Deep

$26.90
Maybelline City Bronzer and Contour Powder - Deep Cool 300
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Maybelline City Bronzer and Contour Powder - Deep Cool 300

$34.00 Deep Cool 300

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