TheBalm

Founded in 2004, TheBalm Cosmetics is a playful and innovative beauty brand known for its retro-inspired packaging, high-quality formulas, and cruelty-free ethos. With a focus on versatile, multi-use products, TheBalm empowers makeup lovers to express themselves boldly and creatively.

From cult-favourite eyeshadow palettes to pigmented lipsticks and flawless foundations, TheBalm offers a wide range of products designed to suit every style, occasion, and skin type.

Shop bestsellers like the Tinted Moisturiser & Long Lasting liquid lipstick kits.

Discover why TheBalm is loved for its fun packaging, innovative formulas, and approachable, professional-quality makeup.

252 products

TheBalm Anne T. Dotes Tinted Moisturizer - # 18 30ml/1oz

TheBalm Anne T. Dotes Tinted Moisturizer - # 18 30ml/1oz

$40.10 18
  • 18 - $40.10
  • 10 - $35.80
  • 14 - $30.85
  • 26 - $38.10
  • 34 - $35.50
TheBalm Lid Quid Sparkling Liquid Eyeshadow - # Strawberry Daiquiri 4.5ml/0.15oz

TheBalm Lid Quid Sparkling Liquid Eyeshadow - # Strawberry Daiquiri 4.5ml/0.15oz

3 Options Available

$26.20 Strawberry Daiquiri
  • Bellini - $26.20
  • Champagne - $25.40
  • Irish Coffee - $26.20
  • Lavender Mimosa - $26.20
  • Rose - $26.40
  • Strawberry Daiquiri - $26.20
TheBalm Lid Quid Sparkling Liquid Eyeshadow - # Lavender Mimosa 4.5ml/0.15oz

TheBalm Lid Quid Sparkling Liquid Eyeshadow - # Lavender Mimosa 4.5ml/0.15oz

3 Options Available

$26.20 Lavender Mimosa
  • Bellini - $26.20
  • Champagne - $25.40
  • Irish Coffee - $26.20
  • Lavender Mimosa - $26.20
  • Rose - $26.40
  • Strawberry Daiquiri - $26.20
TheBalm Anne T. Dotes Tinted Moisturizer - # 34

TheBalm Anne T. Dotes Tinted Moisturizer - # 34 30ml/1oz

$35.50 34
  • 10 - $35.80
  • 14 - $30.85
  • 26 - $38.10
  • 34 - $35.50
  • 18 - $40.10
TheBalm Anne T. Dotes Tinted Moisturizer - # 26

TheBalm Anne T. Dotes Tinted Moisturizer - # 26 30ml/1oz

$38.10 26
  • 10 - $35.80
  • 14 - $30.85
  • 26 - $38.10
  • 34 - $35.50
  • 18 - $40.10
the Balm timeBalm Foundation - Dark by the Balm for Women - 0.75 oz Foundation
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the Balm timeBalm Foundation - Dark by the Balm for Women - 0.75 oz Foundation

$28.50 0.75 oz
the Balm Meet Matte Hughes Long Lasting Liquid Lipstick - Sentimental by the Balm for Women - 0.25 oz Lip Gloss
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Meet Matte Hughes Long Lasting Liquid Lipstick - Sentimental by the Balm for Women - 0.25 oz Lip Gloss

$37.30 0.25 oz
the Balm DownBoy Shadow/Blush - Pink by the Balm for Women - 0.35 oz Shadow & Blush
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the Balm DownBoy Shadow/Blush - Pink by the Balm for Women - 0.35 oz Shadow & Blush

$37.00 0.35 oz
the Balm Meet Matte Hughes Long Lasting Liquid Lipstick - Sincere by the Balm for Women - 0.25 oz Lip Gloss
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the Balm Meet Matte Hughes Long Lasting Liquid Lipstick - Sincere by the Balm for Women - 0.25 oz Lip Gloss

$47.55 0.25 oz
the Balm BalmShelter Tinted Moisturizer SPF 18 - Lighter Than Light by the Balm for Women - 2.15 oz Makeup
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the Balm BalmShelter Tinted Moisturizer SPF 18 - Lighter Than Light by the Balm for Women - 2.15 oz Makeup

$39.00 2.15 oz
the Balm Blend a Hand Tapered Foundation Brush by the Balm for Women - 1 Pc Brush
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the Balm Blend a Hand Tapered Foundation Brush by the Balm for Women - 1 Pc Brush

$30.00 1 Pc
the Balm Overshadow Shimmering All-Mineral Eyeshadow - If yure Rich, Im Single by the Balm for Women - 0.02 oz Eyeshadow
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Overshadow Mineral Eyeshadow - If youRe Rich, IM Single by the Balm for Women - 0.02 oz Eye Shadow

$32.70 0.02 oz
the Balm Mr. Write (Now) Eyeliner Pencil - Dean B. Onyx by the Balm for Women - 0.01 oz Eyeliner
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the Balm Mr. Write (Now) Eyeliner Pencil - Dean B. Onyx by the Balm for Women - 0.01 oz Eyeliner

$28.00 0.01 oz
TheBalm Flat Eyeshadow Brush
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TheBalm Flat Eyeshadow Brush

$14.00
TheBalm Anne T. Dotes Concealer - # 10 9g/0.32oz
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TheBalm Anne T. Dotes Concealer - # 10 9g/0.32oz

$31.25 10
  • 10 - $31.25
  • 14 - $31.65
  • 18 - $21.55
  • 26 - $27.30
  • 34 - $20.40
TheBalm Plum Your Pucker Lip Gloss - # Extravagant 7ml/0.237oz
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TheBalm Plum Your Pucker Lip Gloss - # Extravagant 7ml/0.237oz

$25.00 Extravagant
  • Extravagant - $25.00
  • Elaborate - $10.35
  • Dramatize - $21.00
  • Exaggerate - $16.75
  • Amplify - $27.30
  • Magnify - $16.95
  • Enhance - $10.50
  • Overstate - $13.70
TheBalm Furrowcious Brow Pencil With Spooley - # Light Brown 0.09g/0.003oz
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TheBalm Furrowcious Brow Pencil With Spooley - # Light Brown 0.09g/0.003oz

$14.50 Light Brown
  • Light Brown - $14.50
  • Blonde - $12.50
TheBalm Even Steven Whipped Foundation - # Light 13.4ml/0.45oz
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TheBalm Even Steven Whipped Foundation - # Light 13.4ml/0.45oz

$29.00 Light
  • Light - $29.00
  • Lighter Than Light - $29.00
  • Light/Medium - $31.00
  • Medium/Dark - $31.00
TheBalm Anne T. Dotes Concealer - # 14 9g/0.32oz
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TheBalm Anne T. Dotes Concealer - # 14 9g/0.32oz

$31.65 14
  • 14 - $31.65
  • 18 - $21.55
  • 26 - $27.30
  • 34 - $20.40
  • 10 - $31.25
TheBalm Meet Matte Hughes Long Lasting Liquid Lipstick - Doting 7.4ml/0.25oz
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TheBalm Meet Matte Hughes Long Lasting Liquid Lipstick - Doting 7.4ml/0.25oz

$23.90 Doting
  • Committed - $23.90
  • Honest - $35.95
  • Chivalrous - $19.90
  • Sentimental - $28.55
  • Devoted - $30.10
  • Charming - $28.55
  • Loyal - $30.10
  • Adoring - $34.20
  • Sincere - $28.55
  • Trustworthy - $35.35
  • Doting - $23.90
  • Dedicated - $12.50
  • Genuine - $28.55
  • Humble - $28.55
TheBalm Meet Matte Hughes Long Lasting Liquid Lipstick - Adoring 7.4ml/0.25oz
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TheBalm Meet Matte Hughes Long Lasting Liquid Lipstick - Adoring 7.4ml/0.25oz

$34.20 Adoring
  • Committed - $23.90
  • Honest - $35.95
  • Chivalrous - $19.90
  • Sentimental - $28.55
  • Devoted - $30.10
  • Charming - $28.55
  • Loyal - $30.10
  • Adoring - $34.20
  • Sincere - $28.55
  • Trustworthy - $35.35
  • Doting - $23.90
  • Dedicated - $12.50
  • Genuine - $28.55
  • Humble - $28.55
TheBalm Read My Lips (Lip Gloss Infused With Ginseng) - #Va Va Voom! 6.5ml/0.219oz
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TheBalm Read My Lips (Lip Gloss Infused With Ginseng) - #Va Va Voom! 6.5ml/0.219oz

$13.55 Va Va Voom!
  • Pop! - $19.50
  • Pow! - $17.80
  • Hubba Hubba! - $25.40
  • Va Va Voom! - $13.55
  • Wow! - $17.80
  • Ka Bang! - $21.55
TheBalm Autobalm Cheeks OnThe Go Palette (4x Cheek Colour) - # Grl Pwdr 8g/0.28oz
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TheBalm Autobalm Cheeks OnThe Go Palette (4x Cheek Colour) - # Grl Pwdr 8g/0.28oz

$43.40 8g/0.28oz
TheBalm Magnetic Palette - # Magnetic Personality 16.5g/0.58oz
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TheBalm Magnetic Palette - # Magnetic Personality 16.5g/0.58oz

$40.90 16.5g/0.58oz
TheBalm What's The Tea? Ice Tea Eyeshadow Palette (Cool Shades With Eyelid Primer)
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TheBalm What's The Tea? Ice Tea Eyeshadow Palette (Cool Shades With Eyelid Primer)

$45.10
TheBalm Foiled Again Eye Shadow Palette 9.6g/0.34oz
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TheBalm Foiled Again Eye Shadow Palette 9.6g/0.34oz

$48.00 9.6g/0.34oz
TheBalm Bonnie Lou Manizer (Highlighter & Shadow) 9g/0.32oz
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TheBalm Bonnie Lou Manizer (Highlighter & Shadow) 9g/0.32oz

$33.50 9g/0.32oz
TheBalm Furrowcious Brow Pencil With Spooley - # Blonde 0.09g/0.003oz
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TheBalm Furrowcious Brow Pencil With Spooley - # Blonde 0.09g/0.003oz

$12.50 0.09g/0.003oz
TheBalm Meet Matt(e) Shmaker Eyeshadow Palette 9.6g/0.34oz
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TheBalm Meet Matt(e) Shmaker Eyeshadow Palette 9.6g/0.34oz

$37.00 9.6g/0.34oz
TheBalm Meet Matt(e) Ador Matte Eyeshadow Palette 21.6g/0.756oz
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TheBalm Meet Matt(e) Ador Matte Eyeshadow Palette 21.6g/0.756oz

$55.10 21.6g/0.756oz
TheBalm Double Ended Shadow/Crease Brush
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TheBalm Double Ended Shadow/Crease Brush

$30.00
TheBalm Cindy Lou Manizer 8.5g/0.3oz
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TheBalm Cindy Lou Manizer 8.5g/0.3oz

$34.60 8.5g/0.3oz
TheBalm Mad Lash Mascara - #Black 8ml/0.27oz
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TheBalm Mad Lash Mascara - #Black 8ml/0.27oz

$36.20 8ml/0.27oz
TheBalm Meet Matt(e) Trimony Matte Eyeshadow Palette 21.6g/0.756oz
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TheBalm Meet Matt(e) Trimony Matte Eyeshadow Palette 21.6g/0.756oz

$52.00 21.6g/0.756oz
TheBalm Powder Blush - # Big Date 6.5g/0.23oz
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TheBalm Powder Blush - # Big Date 6.5g/0.23oz

$30.10 Big Date
  • Big Date - $30.10
  • It's A Date - $29.60
  • Third Date - $29.60
TheBalm Mary Lou Manizer 8.5g/0.3oz
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TheBalm Mary Lou Manizer 8.5g/0.3oz

$30.85 8.5g/0.3oz
TheBalm Powder Blush - # It's A Date 6.5g/0.23oz
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TheBalm Powder Blush - # It's A Date 6.5g/0.23oz

$29.60 It's A Date
  • Big Date - $30.10
  • It's A Date - $29.60
  • Third Date - $29.60
TheBalm Petal To The Metal Va Va Vroom Cream Eyeshadow Palette (8x Eyeshadow) - # Shift Into Neutral 10.5g/0.37oz
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TheBalm Petal To The Metal Va Va Vroom Cream Eyeshadow Palette (8x Eyeshadow) - # Shift Into Neutral 10.5g/0.37oz

$55.75 Shift Into Neutral
  • Shift Into Neutral - $55.75
  • Shift Into Overdrive - $48.00
TheBalm Meet Matte Hughes Long Lasting Liquid Lipstick - Honest 7.4ml/0.25oz
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TheBalm Meet Matte Hughes Long Lasting Liquid Lipstick - Honest 7.4ml/0.25oz

$35.95 Honest
  • Committed - $23.90
  • Honest - $35.95
  • Chivalrous - $19.90
  • Sentimental - $28.55
  • Devoted - $30.10
  • Charming - $28.55
  • Loyal - $30.10
  • Adoring - $34.20
  • Sincere - $28.55
  • Trustworthy - $35.35
  • Doting - $23.90
  • Dedicated - $12.50
  • Genuine - $28.55
  • Humble - $28.55
TheBalm Plum Your Pucker Lip Gloss - # Magnify 7ml/0.237oz
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TheBalm Plum Your Pucker Lip Gloss - # Magnify 7ml/0.237oz

$16.95 Magnify
  • Elaborate - $10.35
  • Dramatize - $21.00
  • Exaggerate - $16.75
  • Amplify - $27.30
  • Magnify - $16.95
  • Enhance - $10.50
  • Overstate - $13.70
  • Extravagant - $25.00
TheBalm Plum Your Pucker Lip Gloss - # Enhance 7ml/0.237oz
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TheBalm Plum Your Pucker Lip Gloss - # Enhance 7ml/0.237oz

$10.50 Enhance
  • Elaborate - $10.35
  • Dramatize - $21.00
  • Exaggerate - $16.75
  • Amplify - $27.30
  • Magnify - $16.95
  • Enhance - $10.50
  • Overstate - $13.70
  • Extravagant - $25.00
TheBalm Read My Lips (Lip Gloss Infused With Ginseng) - #Wow! 6ml/0.219oz
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TheBalm Read My Lips (Lip Gloss Infused With Ginseng) - #Wow! 6ml/0.219oz

$17.80 Wow!
  • Pop! - $19.50
  • Pow! - $17.80
  • Hubba Hubba! - $25.40
  • Va Va Voom! - $13.55
  • Wow! - $17.80
  • Ka Bang! - $21.55
TheBalm Meet Matte Hughes Long Lasting Liquid Lipstick - Trustworthy 7.4ml/0.25oz
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TheBalm Meet Matte Hughes Long Lasting Liquid Lipstick - Trustworthy 7.4ml/0.25oz

$35.35 Trustworthy
  • Committed - $23.90
  • Honest - $35.95
  • Chivalrous - $19.90
  • Sentimental - $28.55
  • Devoted - $30.10
  • Charming - $28.55
  • Loyal - $30.10
  • Adoring - $34.20
  • Sincere - $28.55
  • Trustworthy - $35.35
  • Doting - $23.90
  • Dedicated - $12.50
  • Genuine - $28.55
  • Humble - $28.55
TheBalm Bonnie Dew Manizer (Liquid Highlighter)
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TheBalm Bonnie Dew Manizer (Liquid Highlighter) 5.5ml/0.19oz

$24.80 5.5ml/0.19oz
TheBalm Schwing Liquid Eyeliner - Black
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TheBalm Schwing Liquid Eyeliner - Black 1.7ml/0.05oz

$23.90 1.7ml/0.05oz
TheBalm Schwing Liquid Eyeliner Trio (3x Liquid Eyeliner)
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TheBalm Schwing Liquid Eyeliner Trio (3x Liquid Eyeliner) 3x1.7ml/0.05oz

$39.00 3x1.7ml/0.05oz
TheBalm Bahama Mama Bronzer
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TheBalm Bahama Mama Bronzer 7.08g/0.25oz

$33.20 7.08g/0.25oz
TheBalm Down Boy Shadow/ Blush
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TheBalm Down Boy Shadow/ Blush 9.9g/0.35oz

$30.00 9.9g/0.35oz