TheBalm

Founded in 2004, TheBalm Cosmetics is a playful and innovative beauty brand known for its retro-inspired packaging, high-quality formulas, and cruelty-free ethos. With a focus on versatile, multi-use products, TheBalm empowers makeup lovers to express themselves boldly and creatively.

From cult-favourite eyeshadow palettes to pigmented lipsticks and flawless foundations, TheBalm offers a wide range of products designed to suit every style, occasion, and skin type.

Shop bestsellers like the Tinted Moisturiser & Long Lasting liquid lipstick kits.

Discover why TheBalm is loved for its fun packaging, innovative formulas, and approachable, professional-quality makeup.

252 products

TheBalm Lid Quid Sparkling Liquid Eyeshadow - # Champagne

TheBalm Lid Quid Sparkling Liquid Eyeshadow - # Champagne 4.5ml/0.15oz

3 Options Available

$25.40 Champagne
  • Bellini - $26.20
  • Champagne - $25.40
  • Irish Coffee - $26.20
  • Lavender Mimosa - $26.20
  • Rose - $26.40
  • Strawberry Daiquiri - $26.20
TheBalm Lid Quid Sparkling Liquid Eyeshadow - # Irish Coffee

TheBalm Lid Quid Sparkling Liquid Eyeshadow - # Irish Coffee 4.5ml/0.15oz

3 Options Available

$26.20 Irish Coffee
  • Bellini - $26.20
  • Champagne - $25.40
  • Irish Coffee - $26.20
  • Lavender Mimosa - $26.20
  • Rose - $26.40
  • Strawberry Daiquiri - $26.20
TheBalm Thebalmfire (Highlighting Shadow/Blush Duo) - # Beach Goer

TheBalm Thebalmfire (Highlighting Shadow/Blush Duo) - # Beach Goer 10g/0.35oz

$39.00 Beach Goer
  • Game Day - $44.15
  • Beach Goer - $39.00
  • Night Owl - $21.95
TheBalm Lid Quid Sparkling Liquid Eyeshadow - # Bellini

TheBalm Lid Quid Sparkling Liquid Eyeshadow - # Bellini 4.5ml/0.15oz

3 Options Available

$26.20 Bellini
  • Bellini - $26.20
  • Champagne - $25.40
  • Irish Coffee - $26.20
  • Lavender Mimosa - $26.20
  • Rose - $26.40
  • Strawberry Daiquiri - $26.20
TheBalm Thebalmfire (Highlighting Shadow/Blush Duo) - # Game Day

TheBalm Thebalmfire (Highlighting Shadow/Blush Duo) - # Game Day 10g/0.35oz

$44.15 Game Day
  • Game Day - $44.15
  • Beach Goer - $39.00
  • Night Owl - $21.95
TheBalm Lid Quid Sparkling Liquid Eyeshadow - # Rose

TheBalm Lid Quid Sparkling Liquid Eyeshadow - # Rose 4.5ml/0.15oz

3 Options Available

$26.40 Rose
  • Bellini - $26.20
  • Champagne - $25.40
  • Irish Coffee - $26.20
  • Lavender Mimosa - $26.20
  • Rose - $26.40
  • Strawberry Daiquiri - $26.20
TheBalm Meet Matt(e) Hughes 6 Mini Long Lasting Liquid Lipsticks Kit - Vol. 12

TheBalm Meet Matt(e) Hughes 6 Mini Long Lasting Liquid Lipsticks Kit - Vol. 12 6x1.2ml/0.04oz

$45.70 Vol. 12
  • Vol.1 - $40.15
  • Nude - $40.15
  • Vol. 3 - $36.65
  • Vol. 12 - $45.70
  • Vol. 14 - $40.15
TheBalm Powder Blush - # Third Date
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TheBalm Powder Blush - # Third Date 6.5g/0.23oz

$29.60 Third Date
  • Big Date - $30.10
  • It's A Date - $29.60
  • Third Date - $29.60
TheBalm TheBalmJour Creamy Lip Stain - # Ciao!
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TheBalm TheBalmJour Creamy Lip Stain - # Ciao! 6.5ml/0.22oz

$12.50 Ciao!
  • Aloha! - $23.30
  • Ciao! - $12.50
  • Hello! - $21.00
  • Hola! - $13.55
  • Konnichiwa! - $26.20
  • Namaste! - $22.00
  • Ni Hao! - $22.70
  • Salut! - $20.00
TheBalm Meet Matte Hughes Long Lasting Liquid Lipstick - Chivalrous
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TheBalm Meet Matte Hughes Long Lasting Liquid Lipstick - Chivalrous 7.4ml/0.25oz

$19.90 Chivalrous
  • Committed - $23.90
  • Honest - $35.95
  • Chivalrous - $19.90
  • Sentimental - $28.55
  • Devoted - $30.10
  • Charming - $28.55
  • Loyal - $30.10
  • Adoring - $34.20
  • Sincere - $28.55
  • Trustworthy - $35.35
  • Doting - $23.90
  • Dedicated - $12.50
  • Genuine - $28.55
  • Humble - $28.55
TheBalm TheBalmJour Creamy Lip Stain - # Hola!
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TheBalm TheBalmJour Creamy Lip Stain - # Hola! 6.5ml/0.22oz

$13.55 Hola!
  • Aloha! - $23.30
  • Ciao! - $12.50
  • Hello! - $21.00
  • Hola! - $13.55
  • Konnichiwa! - $26.20
  • Namaste! - $22.00
  • Ni Hao! - $22.70
  • Salut! - $20.00
TheBalm TheBalmJour Creamy Lip Stain - # Salut!
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TheBalm TheBalmJour Creamy Lip Stain - # Salut! 6.5ml/0.22oz

$20.00 Salut!
  • Aloha! - $23.30
  • Ciao! - $12.50
  • Hello! - $21.00
  • Hola! - $13.55
  • Konnichiwa! - $26.20
  • Namaste! - $22.00
  • Ni Hao! - $22.70
  • Salut! - $20.00
TheBalm Meet Matte Hughes Long Lasting Liquid Lipstick - Dedicated
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TheBalm Meet Matte Hughes Long Lasting Liquid Lipstick - Dedicated 7.4ml/0.25oz

$12.50 Dedicated
  • Committed - $23.90
  • Honest - $35.95
  • Chivalrous - $19.90
  • Sentimental - $28.55
  • Devoted - $30.10
  • Charming - $28.55
  • Loyal - $30.10
  • Adoring - $34.20
  • Sincere - $28.55
  • Trustworthy - $35.35
  • Doting - $23.90
  • Dedicated - $12.50
  • Genuine - $28.55
  • Humble - $28.55
TheBalm TheBalmJour Creamy Lip Stain - # Namaste!
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TheBalm TheBalmJour Creamy Lip Stain - # Namaste! 6.5ml/0.22oz

$22.00 Namaste!
  • Aloha! - $23.30
  • Ciao! - $12.50
  • Hello! - $21.00
  • Hola! - $13.55
  • Konnichiwa! - $26.20
  • Namaste! - $22.00
  • Ni Hao! - $22.70
  • Salut! - $20.00
TheBalm Meet Matte Hughes Long Lasting Liquid Lipstick - Sincere
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TheBalm Meet Matte Hughes Long Lasting Liquid Lipstick - Sincere 7.4ml/0.25oz

$28.55 Sincere
  • Committed - $23.90
  • Honest - $35.95
  • Chivalrous - $19.90
  • Sentimental - $28.55
  • Devoted - $30.10
  • Charming - $28.55
  • Loyal - $30.10
  • Adoring - $34.20
  • Sincere - $28.55
  • Trustworthy - $35.35
  • Doting - $23.90
  • Dedicated - $12.50
TheBalm Priming Is Everything - # Black Eyeshadow Primer
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TheBalm Priming Is Everything - # Black Eyeshadow Primer 3g/0.11oz

$19.90 Black Eyeshadow Primer
  • Neutral Eyeshadow Primer - $16.00
  • Black Eyeshadow Primer - $19.90
TheBalm Priming Is Everything - # Neutral Eyeshadow Primer
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TheBalm Priming Is Everything - # Neutral Eyeshadow Primer 3g/0.11oz

$16.00 Neutral Eyeshadow Primer
  • Neutral Eyeshadow Primer - $16.00
  • Black Eyeshadow Primer - $19.90
TheBalm Plum Your Pucker Lip Gloss - # Overstate
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TheBalm Plum Your Pucker Lip Gloss - # Overstate 7ml/0.237oz

$13.70 Overstate
  • Elaborate - $10.35
  • Dramatize - $21.00
  • Exaggerate - $16.75
  • Amplify - $27.30
  • Magnify - $16.95
  • Enhance - $10.50
  • Overstate - $13.70
  • Extravagant - $25.00
TheBalm TheBalmJour Creamy Lip Stain - # Konnichiwa!
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TheBalm TheBalmJour Creamy Lip Stain - # Konnichiwa! 6.5ml/0.22oz

$26.20 Konnichiwa!
  • Aloha! - $23.30
  • Ciao! - $12.50
  • Hello! - $21.00
  • Hola! - $13.55
  • Konnichiwa! - $26.20
  • Namaste! - $22.00
  • Ni Hao! - $22.70
  • Salut! - $20.00
TheBalm Meet Matte Hughes Long Lasting Liquid Lipstick - Devoted
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TheBalm Meet Matte Hughes Long Lasting Liquid Lipstick - Devoted 7.4ml/0.25oz

$30.10 Devoted
  • Committed - $23.90
  • Honest - $35.95
  • Chivalrous - $19.90
  • Sentimental - $28.55
  • Devoted - $30.10
  • Charming - $28.55
  • Loyal - $30.10
  • Adoring - $34.20
  • Sincere - $28.55
  • Trustworthy - $35.35
  • Doting - $23.90
  • Dedicated - $12.50
  • Genuine - $28.55
  • Humble - $28.55
TheBalm Even Steven Whipped Foundation - # Mid-Medium
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TheBalm Even Steven Whipped Foundation - # Mid-Medium 13.4ml/0.45oz

$28.00 Mid-Medium
  • Lighter Than Light - $29.00
  • Light/Medium - $31.00
  • Mid-Medium - $28.00
  • Medium/Dark - $31.00
TheBalm Mr. Write Long Lasting Eyeliner Pencil - # Diamonds (Black)
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TheBalm Mr. Write Long Lasting Eyeliner Pencil - # Diamonds (Black) 0.35g/0.012oz

$19.00 Diamonds (Black)
  • Datenights (Nude) - $18.00
  • Loveletters (Brown) - $19.00
  • Diamonds (Black) - $19.00
TheBalm Meet Matte Hughes Long Lasting Liquid Lipstick - Sentimental
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TheBalm Meet Matte Hughes Long Lasting Liquid Lipstick - Sentimental 7.4ml/0.25oz

$28.55 Sentimental
  • Committed - $23.90
  • Honest - $35.95
  • Chivalrous - $19.90
  • Sentimental - $28.55
  • Devoted - $30.10
  • Charming - $28.55
  • Loyal - $30.10
  • Adoring - $34.20
  • Sincere - $28.55
  • Trustworthy - $35.35
  • Doting - $23.90
  • Dedicated - $12.50
  • Genuine - $28.55
  • Humble - $28.55
TheBalm BrowPow Eyebrow Powder - #Light Brown
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TheBalm BrowPow Eyebrow Powder - #Light Brown 1.2g/0.04oz

$27.45 Light Brown
  • Blonde Blond - $27.30
  • Light Brown - $27.45
  • Dark Brown - $28.45
TheBalm Overshadow - # If You're Rich, I'm Single
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TheBalm Overshadow - # If You're Rich, I'm Single 0.57g/0.02oz

$14.60 If You're Rich, I'm Single
  • No Money, No Honey - $20.00
  • Work Is Overrated - $21.00
  • You Buy, I'll Fly - $26.10
  • If You're Rich, I'm Single - $14.60
TheBalm Overshadow - # No Money, No Honey
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TheBalm Overshadow - # No Money, No Honey 0.57g/0.02oz

$20.00 No Money, No Honey
  • No Money, No Honey - $20.00
  • Work Is Overrated - $21.00
  • You Buy, I'll Fly - $26.10
  • If You're Rich, I'm Single - $14.60
TheBalm Overshadow - # You Buy, I'll Fly
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TheBalm Overshadow - # You Buy, I'll Fly 0.57g/0.02oz

$26.10 You Buy, I'll Fly
  • No Money, No Honey - $20.00
  • Work Is Overrated - $21.00
  • You Buy, I'll Fly - $26.10
  • If You're Rich, I'm Single - $14.60
TheBalm Overshadow - # Work Is Overrated
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TheBalm Overshadow - # Work Is Overrated 0.57g/0.02oz

$21.00 Work Is Overrated
  • No Money, No Honey - $20.00
  • Work Is Overrated - $21.00
  • You Buy, I'll Fly - $26.10
  • If You're Rich, I'm Single - $14.60
TheBalm Petal To The Metal Va Va Vroom Cream Eyeshadow Palette (8x Eyeshadow) - # Shift Into Overdrive
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TheBalm Petal To The Metal Va Va Vroom Cream Eyeshadow Palette (8x Eyeshadow) - # Shift Into Overdrive 10.5g/0.37oz

$48.00 Shift Into Overdrive
  • Shift Into Neutral - $55.75
  • Shift Into Overdrive - $48.00
TheBalm Autobalm Shadows On The Go Palette (1x Eye Primer, 7x Eyeshadow) - # Pic Perf
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TheBalm Autobalm Shadows On The Go Palette (1x Eye Primer, 7x Eyeshadow) - # Pic Perf 6.7g/0.23oz

$41.00 Pic Perf
  • Pic Perf - $41.00
  • Day 2 Nite - $38.00
TheBalm Even Steven Whipped Foundation - # Lighter Than Light
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TheBalm Even Steven Whipped Foundation - # Lighter Than Light 13.4ml/0.45oz

$29.00 Lighter Than Light
  • Lighter Than Light - $29.00
  • Light/Medium - $31.00
  • Mid-Medium - $28.00
  • Medium/Dark - $31.00
  • Light - $29.00
TheBalm Anne T. Dotes Concealer - # 34
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TheBalm Anne T. Dotes Concealer - # 34 9g/0.32oz

$20.40 34
  • 14 - $31.65
  • 18 - $21.55
  • 26 - $27.30
  • 34 - $20.40
  • 10 - $31.25
TheBalm Anne T. Dotes Concealer - # 18
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TheBalm Anne T. Dotes Concealer - # 18 9g/0.32oz

$21.55 18
  • 14 - $31.65
  • 18 - $21.55
  • 26 - $27.30
  • 34 - $20.40
  • 10 - $31.25
TheBalm Meet Matte Hughes Long Lasting Liquid Lipstick - Committed
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TheBalm Meet Matte Hughes Long Lasting Liquid Lipstick - Committed 7.4ml/0.25oz

$23.90 Committed
  • Committed - $23.90
  • Honest - $35.95
  • Chivalrous - $19.90
  • Sentimental - $28.55
  • Devoted - $30.10
  • Charming - $28.55
  • Loyal - $30.10
  • Adoring - $34.20
  • Sincere - $28.55
  • Trustworthy - $35.35
  • Doting - $23.90
  • Dedicated - $12.50
  • Genuine - $28.55
  • Humble - $28.55
TheBalm Meet Matte Hughes Long Lasting Liquid Lipstick - Loyal
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TheBalm Meet Matte Hughes Long Lasting Liquid Lipstick - Loyal 7.4ml/0.25oz

$30.10 Loyal
  • Committed - $23.90
  • Honest - $35.95
  • Chivalrous - $19.90
  • Sentimental - $28.55
  • Devoted - $30.10
  • Charming - $28.55
  • Loyal - $30.10
  • Adoring - $34.20
  • Sincere - $28.55
  • Trustworthy - $35.35
  • Doting - $23.90
  • Dedicated - $12.50
  • Genuine - $28.55
  • Humble - $28.55
TheBalm TheBalmJour Creamy Lip Stain - # Hello!
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TheBalm TheBalmJour Creamy Lip Stain - # Hello! 6.5ml/0.22oz

$21.00 Hello!
  • Aloha! - $23.30
  • Ciao! - $12.50
  • Hello! - $21.00
  • Hola! - $13.55
  • Konnichiwa! - $26.20
  • Namaste! - $22.00
  • Ni Hao! - $22.70
  • Salut! - $20.00
TheBalm TheBalmJour Creamy Lip Stain - # Aloha!
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TheBalm TheBalmJour Creamy Lip Stain - # Aloha! 6.5ml/0.22oz

$23.30 Aloha!
  • Aloha! - $23.30
  • Ciao! - $12.50
  • Hello! - $21.00
  • Hola! - $13.55
  • Konnichiwa! - $26.20
  • Namaste! - $22.00
  • Ni Hao! - $22.70
  • Salut! - $20.00
TheBalm Read My Lips (Lip Gloss Infused With Ginseng) - #Ka Bang!
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TheBalm Read My Lips (Lip Gloss Infused With Ginseng) - #Ka Bang! 6.5ml/0.219oz

$21.55 Ka Bang!
  • Pop! - $19.50
  • Pow! - $17.80
  • Hubba Hubba! - $25.40
  • Va Va Voom! - $13.55
  • Wow! - $17.80
  • Ka Bang! - $21.55
TheBalm The Total Package Pocket Sized Palette - # Boyfriend Material
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TheBalm The Total Package Pocket Sized Palette - # Boyfriend Material 6.3g/0.22oz

$34.00 6.3g/0.22oz
TheBalm Mr. Write Long Lasting Eyeliner Pencil - # Loveletters (Brown)
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TheBalm Mr. Write Long Lasting Eyeliner Pencil - # Loveletters (Brown) 0.35g/0.012oz

$19.00 Loveletters (Brown)
  • Datenights (Nude) - $18.00
  • Loveletters (Brown) - $19.00
  • Diamonds (Black) - $19.00
TheBalm Mr. Write Long Lasting Eyeliner Pencil - # Datenights (Nude)
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TheBalm Mr. Write Long Lasting Eyeliner Pencil - # Datenights (Nude) 0.35g/0.012oz

$18.00 Datenights (Nude)
  • Datenights (Nude) - $18.00
  • Loveletters (Brown) - $19.00
  • Diamonds (Black) - $19.00
TheBalm Sexy Mama Anti Shine Translucent Powder
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TheBalm Sexy Mama Anti Shine Translucent Powder 7.08g/0.25oz

$33.20 7.08g/0.25oz
TheBalm BrowPow Eyebrow Powder - #Dark Brown
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TheBalm BrowPow Eyebrow Powder - #Dark Brown 1.2g/0.04oz

$28.45 Dark Brown
  • Blonde Blond - $27.30
  • Light Brown - $27.45
  • Dark Brown - $28.45
TheBalm Alternative Rock Volume 2 Face Palette
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TheBalm Alternative Rock Volume 2 Face Palette 12g/0.425oz

$39.00 12g/0.425oz
TheBalm The Dew Manizer's Quad (Liquid Highlighters)
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TheBalm The Dew Manizer's Quad (Liquid Highlighters) 4pcs

$18.70 4pcs
TheBalm Even Steven Whipped Foundation - # Medium/Dark
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TheBalm Even Steven Whipped Foundation - # Medium/Dark 13.4ml/0.45oz

$31.00 Medium/Dark
  • Lighter Than Light - $29.00
  • Light/Medium - $31.00
  • Mid-Medium - $28.00
  • Medium/Dark - $31.00
  • Light - $29.00
TheBalm Even Steven Whipped Foundation - # Light/Medium
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TheBalm Even Steven Whipped Foundation - # Light/Medium 13.4ml/0.45oz

$31.00 Light/Medium
  • Lighter Than Light - $29.00
  • Light/Medium - $31.00
  • Mid-Medium - $28.00
  • Medium/Dark - $31.00
  • Light - $29.00
TheBalm Read My Lips (Lip Gloss Infused With Ginseng) - #Pop!
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TheBalm Read My Lips (Lip Gloss Infused With Ginseng) - #Pop! 6.5ml/0.219oz

$19.50 Pop!
  • Pop! - $19.50
  • Pow! - $17.80
  • Hubba Hubba! - $25.40
  • Va Va Voom! - $13.55
  • Wow! - $17.80
  • Ka Bang! - $21.55