This is the Matcha you’ll actually want to drink every day.

Smooth, balanced and naturally energising — perfect for lattes, and clean enough to enjoy on its own. No sugar, no additives, no fuss.

Freshly milled in Japan and cold-stored for peak flavour and colour. Sourced from Kagoshima. 

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“This is the best Matcha I have ever tasted. I have an iced oat milk matcha latte nearly every day and always feel so great after drinking it.” — Shalee

Why you’ll love it:

• Vibrant green with gentle umami and minimal bitterness
• Single cultivar Saemidori
• 2026 first-harvest matcha, picked in May in Kagoshima, Japan
• Beautiful in milk (hot or iced) or prepared traditionally with water
• Freshly milled and air-freighted to protect freshness and integrity
• Cold-stored to preserve flavour

Who's It For:

• Daily Matcha drinkers
• Matcha latte lovers (iced or hot)
• Anyone wanting calm, steady energy without bitterness

If you’re looking for deeper umami and a Matcha to drink traditionally as Usucha (thin tea) or Koicha (thick tea), explore our Premium Matcha instead.

Origin & Process:

• Origin: Kagoshima
• Harvest: First flush (May 2026)
• Cultivation: Single cultivar (Saemidori)
• Picking method: Machine-harvested
• Milling: Bead-milled in Japan
• Storage: Refrigerated upon arrival

Size Recommendations:

• 30g : Ideal for first-time drinkers or trying Matcha Yu for the first time
• 70g : Best value for regular matcha drinkers. Most popular size.